W88, a leading Asian betting and gaming operator has revealed that it has entered into a deal in terms of which it has become the main shirt sponsor for newly promoted English Premier League football club Aston Villa.
The deal will see W88 replace 32 Red as the club’s principal partner after their agreement with Aston Villa came to an end and have their logo displayed across Villa’s new Kappa kits and first-team training wear.
W88 specializes in Live Dealer Casino, Sports Betting, Poker, Slots and Lottery games and the deal with Aston Villa is described as ‘record-breaking’, coming after Villa sealed their return to the top flight.
Nicola Ibbetson, Chief Commercial Officer at Aston Villa, commented on the deal by saying that the club is delighted to welcome W88 as a new principal partner and their logo will sit proudly on their kit for the 2019/20 Premier League season.
Ibbetson went on to say that this is a record-breaking commercial partnership for the club and their promotion to the Premier League offers their club partners a global platform to reach their worldwide fan base.
Hilly Ehrlich, Business Development Manager at W88, said that they look forward to engaging with the fans, players and club management in the coming months. He added that W88 is a renowned online gaming brand with a significant member base.
Villa ended a three-year exodus from the top flight by sealing their return to the Premier League after beating Derby County 2-1 in last month’s play-off final.