Despite the pandemic and the severe measures taken by its government to curb the spread, the Chinese lottery reported a 10.4% year on year growth of revenue last month.
Even more impressive was the fact that revenue grew 46.5% compared to February 2022.
When numbers were reported in February, analysts were impressed, attributing the 18.6% year on year rise to a number of factors such as the first knockout round of football’s UEFA Champions League.
March’s numbers were mainly attributed to the steadily growing popularity of the sports lottery, which made up most of the revenue at CNY 19.63 billion.
Key Points from March 2022 Chinese Lottery Report
- Lottery sales came to CNY 32.94 billion.
- Sports wagering revenue came to CNY 5.95 billion.
- CNY 3.04 billion was made from scratch card sales – up 10.5%.
- Revenue from lottery games was minimal at CNY 11 million.
- The Chinese welfare lottery grew 21.6% to CNY 13.31 billion.
- Of the welfare lottery numbers, CNY 8.30 billion was made up from draw games, CNY 2.67 billion from scratch cards and CNY 2.33 billion from keno.
- Keno revenue grew a whopping 59.4%.
- Revenue came to CNY 86.27 billion from the year to date – an increase of 2.0% from the same period in 2021.