PointsBet, a top-tier sportsbook operator, has entered into a partnership with leading Global Sports and Entertainment firm Topgolf in terms of which it will bring sports betting experiences to Topgolf locations in New Jersey. The firm currently has two locations in the Garden State.
The deal will see the operator avail itself of the recently legalized U.S. sports betting market and allow PointsBet to be the exclusive sports betting partner for Topgolf in New Jersey. The partnership includes the Edison and newly opened Mt. Laurel locations.
Bars at Topgolf’s two locations based in New Jersey will be rebranded with PointsBet logos while more TVs and screens displaying sports gambling odds will also be integrated into the entertainment space.
Topgolf customers will have the opportunity to gain access to special gambling offers, but will not be able to place physical bets at Topgolf locations as wagers can only be placed through smartphones utilizing the PointsBet mobile app which launched in New Jersey last month.
Johnny Aitken, the Chief Executive Officer at PointsBet U.S. commented that their partnership with Topgolf is a perfect alignment of the sports and entertainment community. He added that the Points-Bet-branded bar areas, with live game odds and the opportunity to unlock special offers and rewards for downloading the PointsBet mobile app, will be the essential hub for fans to experience new, one-of-a-kind VIP betting experiences.
Topgolf’s New Jersey locations will be hosting events targeted around premium sports events enabling participating guests to win prizes. A March Madness Hole in One competition is scheduled to be held in Edison and Mount Laurel on 23rd March 2019 when the winner will be rewarded with a massive prize of $25,000.e added that thTop