Voters Narrowly Approve Sports Betting Legalisation
Missouri is set to join the growing list of states offering legalised sports betting following the razor-thin passage of a ballot measure with 50.05% voter approval. Certified by state election officials last Thursday, this marks a significant milestone for sports enthusiasts and industry stakeholders. While the constitutional amendment takes immediate effect, betting services are not expected to launch until late spring or early summer of 2025.
Record-Breaking Campaigns Drive Approval
The campaign supporting legal sports betting shattered Missouri’s previous fundraising records, amassing $43 million. Leading contributors included DraftKings and FanDuel, who dominated with substantial funding, alongside $2 million in support from Missouri’s professional sports teams, including the St. Louis Cardinals, Kansas City Chiefs, and St. Louis City soccer team.
St. Louis Cardinals President Bill DeWitt III highlighted the initiative’s benefits, stating, “Joining the 38 other states that already allow sports betting will enable us to engage more deeply with fans while keeping tens of millions in Missouri for educational and community benefits.”
Opposition, funded mainly by Caesars Entertainment, raised $14 million but failed to prevent the measure’s passage. Caesars, which operates three of Missouri’s 13 casinos, expressed disappointment but has not indicated plans to challenge the results.
Framework for Implementation
Missouri’s constitutional amendment permits sports betting at the state’s casinos and through its professional sports teams. Teams will have exclusive control over betting and advertising within 400 yards of their facilities. Additionally, two mobile operators will receive direct licensing from the Missouri Gaming Commission.
Regulators are tasked with drafting rules, processing licenses, and setting oversight mechanisms to ensure a smooth rollout. The Missouri Gaming Commission expects the industry to be operational well before the constitutional deadline of December 1, 2025.
Tax Revenues and Problem Gambling Initiatives
The approved measure imposes a 10% tax on sports betting revenue, significantly below the national average of 19%. A minimum of $5 million annually will fund programs addressing problem gambling, while the remainder will be allocated to education.
National Context and Future Prospects
Missouri’s entry into sports betting follows a nationwide trend, as 38 states and Washington, D.C., have already legalised the practice since the U.S. Supreme Court overturned a federal ban in 2018. However, major markets like California and Texas remain untapped, with California voters rejecting sports betting proposals in 2022 after an unprecedented $450 million campaign battle between interest groups.
Missouri’s move is expected to generate significant revenue and enhance fan engagement across its professional sports landscape. As the countdown begins for its 2025 rollout, residents can look forward to joining the national sports betting boom.
In the recent report by Eilers-Fantini for November, IGT and Evolution emerged as dominant forces in the US online casino landscape, leading the top 10 slots charts. These studios vied for supremacy across various categories including top games by Gross Gaming Revenue (GGR), top slots, and new game rankings within Eilers & Krejcik’s comprehensive analysis.
Meanwhile, in Canada, Games Global, Pragmatic Play, and Light & Wonder fiercely contested the leading positions against the US’s top contenders within the Canadian supplier rankings.
US Performance Highlights
IGT’s popular Cash Eruption slot maintained its leadership position on the GGR charts, capturing 2.88% of GGR. Following closely were Aristocrat’s Buffalo and Evolution’s Live Dealer Lightning Roulette, illustrating a dynamic shuffle in top ranks from previous months.
Evolution’s presence was strongly felt with its Live Dealer Crazy Time and other games making significant climbs in the rankings, further emphasizing its impact on the US market. Amongst the top 25 games, the diversity was notable with slots dominating, accompanied by a few table and live casino games.
Standout New Entries and Rankings
A notable newcomer, IGT PlayDigital’s Mystery of the Lamp Treasure Oasis, debuted impressively in the rankings. Meanwhile, other games such as AGS’s Capital Gains and Gamecode’s Triple Stones saw shifts in their standings, indicating a volatile competition among top slots.
The top slots saw contributions from a dozen suppliers, including Light & Wonder and Evolution, each marking their territory with significant entries. New games such as 1×2 gaming’s 3 Porky Banks Hold and Win stirred the rankings, introducing fresh dynamics to the competition.
Canadian Market Insights
The Canadian section of the Eilers & Krejcik report illuminates online casino performance across five provinces, tracking significant shifts in game rankings and supplier standings. IGT’s Cash Eruption, despite a slight dip in its GGR share, continued to lead the pack, followed by new contenders shifting positions beneath.
Conclusion
The November report by Eilers-Fantini highlights the ongoing rivalry between top game suppliers and points out the changing preferences and dynamics within the North American online casino markets. This comprehensive analysis is a crucial benchmark for understanding market trends and player preferences as the year progresses.
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Historic Revenue Milestones
The American Gaming Association (AGA) has unveiled that the U.S. commercial gaming sector achieved a record-setting performance with revenues soaring to $17.71 billion in the third quarter of 2024. This milestone surpasses the previous quarterly record and marks an impressive continuation of a 15-quarter streak of year-over-year growth. September 2024 notably stands out as the 43rd consecutive month showcasing a rise in commercial gaming revenues, a testament to the industry’s robustness and enduring appeal.
2024: A Year of Unprecedented Gains
In a detailed overview of the year’s performance, the first nine months of 2024 have collectively brought in an exceptional $53.24 billion in commercial gaming revenue, an 8% increase from the previous year. This consistent upward trajectory suggests that 2024 is well on its way to becoming the fourth consecutive year of record-breaking revenue figures. Notably, out of the 35 jurisdictions hosting commercial gaming operations, 29 have reported year-over-year revenue increases, underlining widespread growth across the sector.
Economic Contributions and Tax Benefits
The surge in gaming revenue has significantly benefited the local and state economies. Gaming-related taxes saw an 8.9% increase, with gaming operators contributing an impressive $3.79 billion in taxes during this quarter alone. These funds are crucial in supporting various public services and infrastructure projects, highlighting the gaming industry’s substantial contribution to economic development.
Analyzing Sector-Specific Performance
Despite a slight 0.62% decrease in land-based gaming revenue, which includes casino slots, table games, and retail sports betting, the sector generated $12.56 billion in the third quarter. Conversely, online platforms, including sports betting and iGaming, have seen a remarkable rise, collectively earning $5.14 billion and accounting for 29% of the total commercial gaming revenue.
Key Growth Drivers:
- Traditional Gaming: Brick-and-mortar casinos, despite a modest decline, still form the industry’s backbone with revenues of $12.38 billion.
- Legal Sports Betting: Experiencing a 42.4% jump from the previous year, this sector’s revenue was notably bolstered by market expansions in states like Kentucky and North Carolina.
- iGaming: Online gaming continues its rapid expansion, with revenues reaching $2.08 billion for the quarter, up by 30.3% from the previous year.
David Forman, AGA Vice President of Research, commented on the industry’s performance, stating, “The third quarter of 2024 continued to build on the strong momentum seen in the first half of the year, driven largely by online casino and sports betting. Meanwhile, new brick-and-mortar casino openings have fortified the traditional gaming sector, which remains a major contributor to overall industry revenue.”
Colorado voters have overwhelmingly supported Proposition JJ, a landmark initiative that channels the full revenue from sports betting taxes into critical water-related projects. The measure passed with an impressive 76% approval, lifting a prior cap on state-retained sports betting revenue and allowing Colorado to retain every dollar collected.
Background on Proposition JJ and Colorado’s Sports Betting Revenue
Since legalizing sports betting through Proposition DD in 2019, Colorado has imposed a 10% tax on sportsbook revenues. Although the tax has brought in close to $80 million since 2020, any revenue beyond a $29 million cap was previously returned to betting operators. With the approval of Proposition JJ, Colorado can now invest this entire revenue stream into pressing water needs across the state.
“This is a pivotal day for Colorado’s water future,” said State Senator Dylan Roberts, co-sponsor of the measure. “The people of Colorado have made it clear they believe in supporting water projects that benefit us all.”
Projected Funding for Water Projects
Without Proposition JJ, projected sports betting revenues would have resulted in a surplus of $1.2 million in 2024-25 and $2.5 million the following year. Now, with no cap in place, Colorado can direct these funds to essential projects focused on water storage, habitat protection, and conservation.
The Colorado Water Conservation Board estimates a need for $3.85 billion over the next 30 years to support these initiatives, leaving a $1.5 billion funding gap. Proposition JJ aims to bridge some of this gap, allowing more flexibility to meet immediate water conservation needs.
“This additional funding is crucial, though it won’t meet all demands,” said Cole Bedford, Chief Operating Officer at the Colorado Water Conservation Board. “Our grant program is extremely competitive, often leaving valuable projects unfunded.”
Widespread Support and Impact on Local Projects
Water providers across Colorado, including Denver Water and the Colorado River Water Conservation District, have expressed strong support for the measure. For southwestern Colorado, new funds could expedite several ready-to-launch projects, according to Steve Wolff, General Manager of the Southwestern Water Conservation District.
In the Arkansas River Basin, this funding could also support large-scale initiatives, such as the $1.4 billion Arkansas Valley Conduit, which aims to deliver drinking water to numerous communities east of Pueblo.
Revenue Boosts from Colorado’s Growing Sports Betting Market
Sports betting in Colorado continues to surge, particularly during high-demand seasons like football. In September 2024, sportsbooks reported a record $563 million in wagers, with football and parlays accounting for a significant portion. This marked a 10% increase in bets from the previous year, underscoring the growing demand and promising further resources for Colorado’s water projects.
Colorado’s decision to harness sports betting revenue for water conservation highlights a pragmatic approach to funding critical infrastructure. Proposition JJ represents a step forward in securing Colorado’s water future through the state’s evolving betting industry.
With Donald Trump decisively winning the U.S. presidential election, the early hours brought a burst of excitement to many. Yet, his victory wasn’t the only major decision American voters made. Across the nation, citizens faced numerous high-stakes issues—from Senate and House races to pivotal questions about reproductive rights and, in several key states, decisions about gambling expansion.
The gambling industry, naturally, had its eye on several ballots where voters were set to decide on sports betting and online gaming reforms.
Missouri’s Major Move
One of the biggest pieces of gambling news this election came from Missouri. Voters in the “Show-Me” state narrowly passed Missouri Constitutional Amendment 2, paving the way for both retail and online sports betting. By a slim margin of around 13,000 votes, citizens approved a system allowing 20 retail betting sites and 22 sports betting platforms, with licenses split between local casinos, professional sports teams, and standalone online operators.
Missouri’s favorable 10 percent tax rate on sports betting revenue is expected to generate substantial funds for education and responsible gambling programs. With new laws set to take effect 30 days post-election, legal sports betting could be live in Missouri by early December.
Not all measures passed, however. Voters rejected Amendment 5, which would have authorized a new riverboat casino on the Osage River, with 52 percent voting against it.
Virginia’s New Casino Approval
Virginia also saw significant movement. Voters in Petersburg overwhelmingly approved the construction of a new casino, making it the fifth land-based casino in the state. The new project, led by Cordish Group, is anticipated to be a $1.4 billion investment, a testament to Petersburg’s enthusiasm, with 81 percent of voters backing the plan.
The state originally approved five casinos in 2020, but Richmond’s repeated rejections shifted the opportunity to Petersburg. Cordish Group, known for its Live! Casinos in several states, has historically opposed online gaming, so their presence in Virginia could influence the state’s iGaming landscape.
Arkansas’ Paradox
Arkansas presented a unique case with Issue 2, which initially seemed like a win for gambling enthusiasts. However, instead of expanding gaming, Issue 2 actually revoked prior approval for a new casino in Pope County. Going forward, any new casinos in Arkansas will require direct approval from local voters.
Colorado’s Proposition JJ
Colorado voters weighed in on Proposition JJ, a measure that would redirect gambling tax revenue. Since legalizing sports betting in 2019, Colorado has used a portion of its tax revenue for water conservation efforts. Proposition JJ asked voters to allow the state to keep and use all gambling taxes for environmental projects, instead of issuing refunds to casinos.
With over 75 percent of voters in favor, the initiative passed, giving a boost to Colorado’s conservation programs without raising new taxes.
Looking Ahead
As final counts wrap up, the gambling industry awaits results from Virginia, Arkansas, and Colorado to understand the full impact of this election on state-level gambling reforms. For now, Trump’s win may have dominated headlines, but the shifts in gambling laws across the nation are setting up an equally transformative future in the industry.
