In a move set to transform the sports betting landscape in Mississippi, PropSwap and Bally Bet have announced a groundbreaking partnership that introduces secondary market wagering to retail sportsbooks. The collaboration, which launched just in time for March Madness, promises to change how sports bettors approach their wagers by allowing them to capitalize on favorable odds shifts before events conclude.
A New Era for Sports Betting
The partnership, announced on March 27, connects PropSwap’s innovative secondary betting market with Bally Bet’s established retail locations at Hard Rock Hotel and Casino Biloxi and Bally’s Vicksburg Casino. This integration allows bettors to sell their active betting slips through PropSwap’s online marketplace, potentially securing profits regardless of the final outcome.
“We are forever changing how people wager on sports,” said Luke Pergande, CEO and founder of PropSwap. “Your bets no longer need to win to get paid. They simply need to improve. This concept changes everything for a gambler.”
The timing couldn’t be better for sports enthusiasts, as the partnership went live just as the NCAA basketball tournament reached the Round of 16 for both men’s and women’s brackets—one of the busiest betting periods of the year.
Data-Driven Betting Innovation
What makes this partnership particularly noteworthy is the decade of data supporting its business model. According to PropSwap, when bettors have confidence in their ability to exit wagers at fair market values, they’re more likely to place larger bets and engage in futures and parlay betting.
This insight could significantly impact betting habits in Mississippi, where online sports betting is only permitted within casino premises. The retail-focused partnership aims to increase both ticket volume and overall handle at Bally Bet locations by giving bettors more flexibility and reducing the all-or-nothing nature of traditional sports wagering.
Strategic Growth in the Regulated Market
The collaboration with Bally Bet marks PropSwap’s second major partnership in Mississippi, following its April 2024 agreement with Harrah’s Gulf Coast. These strategic moves highlight PropSwap’s commitment to expanding within the regulated betting industry, despite facing regulatory challenges in other states.
To further strengthen its position, PropSwap has brought on gambling industry expert Dustin Gouker as a strategic advisor.
“PropSwap has been an innovator in sports betting, and I am excited to help the company in the next phase of its growth,” Gouker commented. “Deals like this with retail sportsbooks in a state with legal sports betting are a testament to what Luke and the team have built, and their desire to help grow the regulated industry.”
Overcoming Regulatory Hurdles
PropSwap’s expansion hasn’t been without challenges. Earlier this year, the Nevada Gaming Control Board rejected the company’s proposal to allow licensed operators to trade sports bets within the state, citing licensing concerns and demand issues.
Despite this setback, PropSwap has successfully established operations in over 20 states, with Mississippi becoming a key market for demonstrating the viability of secondary betting markets.
What This Means for Bettors
For Mississippi sports fans, this partnership introduces a new dimension to sports wagering. Rather than waiting for events to conclude, bettors can now capitalize on favorable odds movements by selling their tickets when values appreciate.
This added flexibility could attract both casual and serious bettors who appreciate having more control over their wagering portfolio. The ability to lock in profits before a final outcome is especially valuable during tournaments like March Madness, where unexpected upsets can quickly change a ticket’s value.
As the regulated sports betting market continues to evolve, innovative partnerships like this between PropSwap and Bally Bet may set the standard for how sportsbooks operate in the future—focusing not just on taking wagers, but on providing bettors with more dynamic options throughout the lifecycle of their bets.
Major College Programs Caught in Sports Betting Probe
Recent investigations by gambling monitoring agency ProhiBet have uncovered several betting violations at prominent NCAA institutions, raising concerns about the growing influence of sports wagering on college athletics.
Texas Longhorns Self-Report Major Violations
The University of Texas athletics department has self-reported five members of its program for engaging in prohibited sports betting activities. Two football players and several staff members spent $14,885 on the daily fantasy platform PrizePicks, violating NCAA regulations.
Consequences varied by involvement level. One football player regained eligibility after donating winnings to charity, while a student assistant was terminated for betting on Longhorns games. Other staff received warnings and mandatory gambling education.
Mississippi State Reports Minor Infractions
At Mississippi State University, a male practice squad player from the women’s basketball program placed $10 worth of bets on NFL and college football games. Though these wagers didn’t include Mississippi State contests, they violated NCAA bylaw 10.3, resulting in the deactivation of the player’s betting account and enhanced education efforts.
This represented one of three Level III infractions reported by Mississippi State in 2024.
Digital Monitoring Detects Violations
Both universities employed ProhiBet’s monitoring services to detect gambling activities among athletes and staff. The platform has proven effective in identifying violations before they escalate into major compliance issues.
College Sports Grapple With Betting Boom
These cases highlight the growing tension between widespread legal sports betting and NCAA regulations. As online wagering becomes increasingly accessible, athletic departments face mounting pressure to educate participants about gambling restrictions.
Prevention Measures Intensify
In response to these incidents, universities are implementing additional safeguards including:
- Enhanced compliance training for athletes and staff
- Regular auditing of potential betting activities
- Improved reporting channels for suspicious behavior
Industry experts predict similar cases will increase as sports betting continues its rapid expansion into mainstream culture, creating an ongoing challenge for NCAA compliance departments nationwide.
