Digital Gaming Surge Propels €123.4 Billion European Market to New Heights
The European gambling landscape continues its digital transformation as online platforms edge closer to capturing nearly half of the continent’s betting revenue. According to the latest European Gaming and Betting Association (EGBA) market data report, the region’s gambling industry generated €123.4 billion ($133.5 billion) in gross gaming revenue (GGR) during 2024, marking a robust 5% year-over-year growth.
While traditional land-based gambling venues still dominate with €75.5 billion in revenue, their market share has slipped from 63% to 61%. Meanwhile, online gambling platforms have strengthened their position, increasing revenue to €47.9 billion and expanding market share from 37% to 39% — with projections indicating they’ll cross the symbolic 40% threshold in 2025.
Mobile Innovation Drives Digital Adoption
The meteoric rise of mobile gambling exemplifies the sector’s digital evolution, with 58% of online gambling revenue now generated through smartphones and tablets, up from 56% in 2023. This shift reflects the industry’s adaptation to consumer preferences for convenience and accessibility.
“Europe’s gambling market showed steady growth in 2024,” noted Maarten Haijer, Secretary General of EGBA. “While land-based gambling remains dominant and continues to grow in absolute terms, online channels are showing stronger momentum, driven by changing consumer preferences and technological advancement.”
Product Preferences Reveal Digital Divide
Consumer gambling habits show distinct patterns between physical and digital environments:
- Lotteries remain king overall, generating €38 billion ($41 billion) in combined revenue. Traditional retail channels still predominate with €30.9 billion compared to online’s €7.1 billion, though digital lottery participation continues to grow.
- Casino gaming shows a digital preference, with online platforms claiming €21.5 billion of the total €30 billion, significantly outperforming their land-based counterparts (€8.5 billion).
- Sports betting embraces digital convenience, with €13.7 billion of its €20.1 billion total generated online, highlighting bettors’ preference for real-time odds and mobile accessibility.
- Gaming machines maintain their physical-only presence, contributing €24.9 billion exclusively through land-based venues.
Nordic Nations Lead Digital Revolution
The penetration of online gambling varies dramatically across European markets, revealing stark regional differences in digital adoption. Nordic countries demonstrate exceptional enthusiasm for online platforms, with Sweden (68.3%), Finland (68.1%), and Denmark (68.1%) seeing more than two-thirds of gambling revenue generated digitally.
In sharp contrast, major markets like Spain lag significantly with online gambling representing just 14.2% of total revenue, highlighting the influence of regulatory frameworks and cultural preferences on gambling habits.
The United Kingdom maintains its position as Europe’s gambling powerhouse with €30.8 billion ($33 billion) in total revenue, followed by Italy (€25.5 billion), France (€17.8 billion), and Germany (€17.7 billion).
Future Outlook: Digital Parity on the Horizon
Looking ahead, the European gambling market is projected to reach €127.7 billion in 2025, representing a 3.5% annual growth rate. The longer-term forecast remains bullish, with the market expected to expand to €149.2 billion by 2029.
Most significantly, online gambling is growing at a considerably faster pace (6.9% annually) than land-based operations (1.8% annually). Should these trajectories continue, EGBA predicts online gambling will approach parity with traditional venues by 2029 — a watershed moment signaling the industry’s complete digital transformation.
As technology continues to evolve and regulatory frameworks mature across Europe, the gambling landscape appears poised for further innovation and growth in both digital and physical realms, though the momentum clearly favors the online sector.
Peruvian Players Welcome Spinomenal Through Olimpo.bet Alliance
Spinomenal has successfully penetrated the newly regulated Peruvian gaming landscape through a landmark content agreement with Olimpo.bet. This partnership enables Olimpo.bet, an affiliate of NG Gaming, to integrate Spinomenal’s extensive game portfolio via the Calimaco API-First Modular platform. Peruvian gaming enthusiasts can now access fan favorites including Baba Yaga Tales, Majestic Wild Buffalo, Story of Zeus, and 777 Fruits.
Lior Shvartz, Spinomenal’s CEO, shared his optimism about the venture: “Teaming up with an industry heavyweight like Olimpo.bet provides the ideal foundation for establishing our footprint in Peru’s regulated market. As we deepen our LATAM presence, we’re optimistic that our diverse game collection will resonate strongly with Olimpo.bet’s player community.”
AdmiralBet Partnership Bolsters Spinomenal’s Serbian Influence
Expanding its European footprint, Spinomenal has established a content collaboration with Serbian operator AdmiralBet. This strategic alliance enriches AdmiralBet’s gaming catalog with Spinomenal’s premium slot titles, including standouts like Demi Gods V, Queen Of Shadows, Wolf Fang – Nights Of Magic, and Book Of Majestic King. These titles will reach players through Bragg Gaming Group’s integration with AdmiralBet’s Millennium platform.
Reflecting on the collaboration, Spinomenal Co-CEO Lior Shvartz noted: “AdmiralBet stands as a market leader within Serbia’s expanding gaming sector, and we’re delighted to launch this partnership with ambitious mutual goals. Our game selection will provide AdmiralBet players with access to captivating slot experiences that deliver exceptional entertainment value.”
Milan Djurmez, AdmiralBet Serbia’s Head of Online Gaming, added: “I’m delighted to unveil our fresh partnership with Spinomenal, a premier developer of online casino content. This alliance represents a meaningful advancement in our mission to elevate our gaming offerings and deliver premium entertainment experiences to our customer base.”
Italian Expansion: Spinomenal Forms Alliance with bgame
Further consolidating its position in Italy’s regulated market, Spinomenal has revealed a new partnership with Italian operator bgame. This collaboration leverages Spinomenal’s integration with the Exalogic gaming platform provider. Effective immediately, bgame’s player community gains access to Spinomenal’s premium titles, including Poseidon’s Rising, Book of Aphrodite, Book of Demi Gods IV, and Majestic King.
Discussing the arrangement, Lior Shvartz remarked: “With bgame flourishing in the Italian market, we’re eager to contribute to its continued success story through our new collaboration. Our content portfolio will complement and enhance its casino offerings, building upon existing momentum.”
Massimo Bortolotti, bgame’s CEO, expressed similar enthusiasm: “Spinomenal’s content commands tremendous respect throughout the industry, and we’re confident these fresh additions will significantly enhance the gaming journey for our players.”
These calculated market entries highlight Spinomenal’s ongoing commitment to global expansion while reinforcing its status as an innovative leader in iGaming content development.
Stake, a leading name in the online gambling industry, has announced its entry into the Danish market through the acquisition of MocinoPlay, the company behind the rapidly growing VinderCasino brand. This move underlines Stake’s commitment to expanding its presence in regulated markets globally. The acquisition, pending approval by Denmark’s regulatory authority, Spillemyndigheden, represents a significant step in Stake’s broader vision of becoming a dominant force in the international casino and entertainment sector.
Breaking into Northern Europe
The deal grants Stake access to Denmark’s competitive and lucrative online gambling market. Brais Pena, Chief Strategy Officer at Easygo, the technology powerhouse supporting Stake, highlighted the strategic importance of this acquisition.
“We’ve already achieved significant milestones in Latin America and Southern Europe, with recent expansions in Brazil and Italy,” said Pena. “Establishing a presence in the Nordic region was a natural progression, and Denmark offers exciting growth opportunities.”
MocinoPlay’s success with VinderCasino, known for its dynamic and innovative approach in the Danish market, has made it a valuable addition to Stake’s portfolio. With the backing of Stake’s resources, the brand is poised for accelerated growth, catering to Denmark’s evolving player base.
Stake’s Growing Acquisition Portfolio
This acquisition marks another chapter in Stake’s strategy of entering regulated markets through mergers and acquisitions. Recent milestones include the purchase of IdealBet in Italy in 2024 and Betfair Colombia in 2023, solidifying Stake’s foothold in Europe and Latin America.
Peter Eugen Clausen, CEO of MocinoPlay, expressed enthusiasm about the partnership, stating, “The combination of our local expertise and Stake’s exceptional product and brand creates a winning formula. We are thrilled to bring Stake to Danish players.”
A Blueprint for Sustainable Growth
Stake’s approach emphasizes compliance and sustainable expansion. In January 2025, Stake launched operations in Brazil’s newly regulated market, a move preceded by securing a license in late 2024. Similarly, its acquisition of Betfair Colombia has allowed Stake to establish a stronghold in Latin America.
Pena elaborated on Stake’s ambitions, stating, “Our success in regulated markets provides a roadmap for entering other regions where compliance is critical. By integrating Stake’s winning formula with the expertise of local teams like MocinoPlay, we’re setting new standards in the global gaming industry.”
What Comes Next
While the financial details of the deal remain undisclosed, the acquisition is expected to solidify Stake’s position as a leading player in Northern Europe. Pending regulatory approval, the integration of MocinoPlay into Stake’s operations will further enhance its global footprint.
This latest move aligns with Stake’s long-term goal of becoming a global leader in the gaming and entertainment industry. With a growing portfolio of acquisitions and a focus on regulated markets, Stake continues to shape the future of online gambling.