Bet365, a global leader in sports betting, has released its 2025 Annual Sports Betting Report, offering valuable insights into emerging trends, rising markets, and its ambitious expansion strategy. The report highlights significant growth in women’s sports, player-focused betting, and activity across regulated markets.
Women’s Sports Betting Sees Remarkable Growth
Women’s sports betting has gained tremendous traction in recent years. According to the report, global wagers on the WNBA increased by an impressive 67%, showcasing the growing interest in women’s sports. This surge can be attributed to rising stars, expanded media coverage, and increased attention to women’s college basketball, which has drawn a broader and more engaged audience.
The Shift to Player-Centric Betting
A key trend highlighted in the report is the growing focus on individual player performances. Bettors are increasingly seeking personalized betting options, driving demand for player props. Athletes such as Nikola Jokić in the NBA and Saquon Barkley in the NFL have become fan favourites in these markets. The Kansas City Chiefs led NFL betting activity, fuelled by their on-field success and the media spotlight on Travis Kelce. Meanwhile, the Boston Celtics topped NBA wagers, with the Oklahoma City Thunder following closely, underscoring a shift toward analytical, player-driven markets.
Global Expansion and Strategic Partnerships
Bet365 has made significant strides in its global expansion efforts. In 2024, the company entered Pennsylvania and Peru and is awaiting regulatory approval for operations in Brazil. Strategic partnerships have played a crucial role in strengthening its offerings. Collaborations with Inspired and Playtech in Pennsylvania and Betmakers for fixed-odds horse racing in New Jersey and Colorado reflect its commitment to diversifying and enhancing its betting options. New features, such as early payout options and flash betting, have also improved user engagement and received widespread praise.
Bet365’s Entry into the Illinois Market
Illinois represents a major milestone in Bet365’s U.S. expansion strategy. The Illinois Gaming Board recently approved its partnership with Walker’s Bluff Casino Resort, granting Bet365 a Management Services Provider License. This allows the company to offer both in-person and mobile sports betting in one of the country’s most lucrative markets. Illinois sportsbooks handled $11 billion in bets through October 2024, a 23% year-over-year increase, and set a record $1.45 billion betting handle in October. However, Illinois’ new progressive tax structure poses challenges, with rates ranging from 20% to 40%, depending on revenue. Despite this, Bet365 is unlikely to hit the top tier due to current revenue projections.
Expanding Presence Across North America
Beyond Illinois, Bet365 continues to solidify its footprint across the U.S. market. In Pennsylvania, its partnership with Presque Isle Casino has generated nearly $100 million in bets and $10 million in revenue. The company also opened a new Denver office in September 2024, facilitating a partnership with Kroenke Sports & Entertainment, which owns the Denver Nuggets and Colorado Avalanche. This expansion aligns with Bet365’s stated priority of driving growth in its live markets while exploring opportunities in new states.
Bet365 recently launched a mobile casino that currently offers an impressive range of 20 fantastic games, with more being added continuously.
Players are strongly advised to participate in a great new promotion that is running at Bet365 that will award them will more for their money by simply playing the mobile games on this platform.
The Daily Cash Escalator promotion at Bet365 will continue to run until Sunday, 10th March, 2013, and rewards players with cash back for playing Bet365 mobile games. The percentage of cash back will depend on the number of consecutive days played.
Players begin to earn cashback from the second day of play at Bet365 Mobile Casino and the percentage increases daily during play with players having an opportunity to earn up to 20% cashback.
Two consecutive days of play will earn players cashback of 5% while three days of play will earn them 10%, four days 15% and playing for more than five consecutive days will see players receiving a massive 20% back on their losses.
Players may play on any of the games offered at Bet365 Mobile Casino when participating in the Daily Cash Escalator promotion which they may do with their iPhone and iPad.
Included in the games on offer are several exciting games from Microgaming such as –
- Lara Craft Tomb Raider mobile slots
- Thunderstruck mobile slots
- Tally Ho mobile slot
- Ladies Nites mobile slots
Players can play these games direct on their iPhone or iPad browser without the need to download the games at Bet365.com.
New players to the site can claim a welcome bonus of up to £150 by way of a 150% match offer by transferring a minimum of amount of £10 into their account.
Bet365, one of the world’s leading online gambling groups, was thrilled to announce that a very lucky new customer at the casino has won a massive GBP 609,320 jackpot after wagering on games at the online casino.
The latest jackpot Winner, M. Crocker, was a very new customer at the online casino and had been playing games online at Bet365 for only one week when he struck it lucky and took home a jackpot of over GBP 600,000.
Crocker joined Bet365 in order to try his luck on the Horse Racing Grand National which he has described as “probably a good move”. This lucky player then decided to have a go on the slots and his decision led to him taking home the Progressive Jackpot on Leprechaun’s Luck.
Crocker has since revealed that he was shocked when he realized that he had won a whopping GBP 609,320 and that it was necessary for him to telephone a couple of people to confirm that it was really true. He added that he still cannot believe that he has actually won such a massive amount and will probably only believe his luck when he sees it paid into his bank account. His initial plans are to purchase a new car and go off on a holiday before deciding what to do with the rest of his win.
Bet365 boasts in excess of 150 online casino games, live dealers and lots of fabulous table games. The gambling group has over 2.8 million customers in 140 countries and employs over 900 people.