Superbet, a pan European betting and gaming business is pleased to announce that it has acquired Belgium’s Napoleon Sports & Casino, subject to closing.
In terms of the acquisition, Superbet will purchase 100% of shares of Napolean Sports & Casino in order to boost Superbet Group’s recent growth and global ambitions. This deal enables Superbet to diversify its CEE focus and enhance online business development.
Johnny Hartnett, Chief Executive Officer at Superbet Group, commented that Napoleon’s core market and brand positioning in Belgium represents the ideal acquisition opportunity to deliver on their global expansion plan. He added that it also delivers on their growth strategy of bringing in additional revenues from regulated markets with a strong online profile.
Hartnett went on to say that additionally, they are looking forward to welcoming a hugely experienced and talented team to the Superbet family, who they believe are exceptionally well placed to deliver on market share gains in Belgium and beyond.
Tim de Borle, Chief Executive Officer at Napoleon Sports & Casino said they are very excited to be joining Superbet Group.
He also said that the fact that Superbet and Napoleon are both data-driven and entrepreneurial companies focused on delivering innovative on and offline entertainment for their players, makes him confident that this is a perfect match.
De Borle added that at Napoleon, they look forward to embarking on this next chapter of thrilling projects and international experience. He also expressed their gratitude to Waterland for their support in the past 6 years.
Waterland Private Equity Investments, a pan-European investment fund, has owned Napoleon Sports & Casino for the past 6 years.