A Strategic Expansion in the UK Online Casino Market
Spinomenal has significantly bolstered its presence in the UK’s competitive online casino sector through a strategic partnership with Rank Group. This collaboration has enabled Spinomenal to integrate its diverse slot game offerings into Rank Group’s esteemed portfolio of online casino brands. Utilizing Light & Wonder’s OpenGaming aggregation platform, this partnership marks a significant step for Spinomenal in the UK market.
The Malta-based slot developer will now showcase its popular titles, including “Fairytale Beauties,” “Majestic King,” and “Majestic White Rhino,” across Rank Group platforms such as Mecca and Grosvenor. Lior Shvartz, CEO of Spinomenal, expressed excitement about the partnership, noting, “Rank’s esteemed reputation within the British market is well-recognized, and partnering with such a distinguished operator will considerably enhance our market presence.”
Enhancing Gaming Choices for UK Players
This partnership promises to enrich the gaming experiences for UK players by offering access to Spinomenal’s compelling slot games. Nolan Frendo, Casino Games Manager for Rank Group, praised Spinomenal’s commitment to innovation and creativity, aligning perfectly with their goal of providing top-tier gaming experiences to their users. “We are eager to see the fruits of this partnership and anticipate remarkable outcomes that will benefit both our players and our platform growth,” stated Frendo.
The collaboration not only extends Spinomenal’s footprint in the UK market but also continues Rank Group’s pattern of enhancing its online casino offerings. Following a similar recent agreement with Playson, this deal further diversifies the content available to Rank Group’s players, underscoring the group’s commitment to offering varied and high-quality gaming options.
Spinomenal’s European Market Strategy
Furthermore, this move is part of Spinomenal’s broader strategy to expand its influence across European markets, demonstrated by recent partnerships in the Netherlands and Bulgaria. In July 2024, Spinomenal extended its reach to the Dutch market by integrating its gaming titles with Jacks.nl, managed by JVH Gaming & Entertainment Group. Additionally, earlier in the year, Spinomenal made its debut in the Bulgarian market through a collaboration with 8888.bg.
As Spinomenal continues to extend its global reach, this partnership with Rank Group represents a significant milestone in their expansion efforts, promising to deliver innovative gaming experiences to players and solidify their position as a leader in the online casino industry.
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