Sportradar, a leading data provider has entered into a multi-year sports betting partnership with fast-growing online bookmaker PointsBet that will see the provider become the latter’s US supplier of choice. This includes Major League Baseball, National Hockey League, National Basketball Association, College Football and College Basketball data.
In terms of the agreement a range of Sportradar’s pre-match and live betting services which include pre-match odds suggestions, live data and trading tools in addition to content solutions including live match trackers and live scores to engage audiences will be covered.
PointsBet will also have access to the Sportradar online live streaming solution to enhance its in-play betting experience.
Sportradar has already entered into a number of similar multi-year deals that covers sports data in the United States with a range of multi-state US betting operators this year that includes FanDuel, Bally’s Interactive and TwinSpires, the online sports wagering division of Churchill Downs Incorporated (CDI).
Neale Deeley, US Betting Managing Director at Sportradar, commented that, like Sportradar, PointsBet continues to strengthen its position in the US betting market.
He went on to say that with the popularity of in-play betting exploding in the US, having fast, reliable, accurate data is critical to driving greater engagement amongst bettors.
Deeley also said that they look forward to working together to help PointsBet deliver a cutting-edge product to its consumers.
Johnny Aitken, Chief Executive Officer at PointsBet USA, said that the PointsBet team is unwavering in their commitment to providing the most comprehensive and fastest in-play betting experience.
Ailen added that they were excited that day to officially announce their partnership with Sportradar and look forward to enhancing those in-play betting capabilities alongside their team.