World Snooker, the commercial arm of the World Professional Billiards & Snooker Association, is thrilled to announce that it has renewed its official data partnership with Sportrader by signing a multi-year extension.
Sportradar is the official data partner for a number of other sports right owners around the globe that includes NFL, NBA, ITF and ESL and as official data partner of World Snooker, it will continue to manage official data from leading snooker events to reach fans across platforms, devices and countries.
Barry Hearn, Chairman of World Snooker, commented on the partnership by saying that they started their relationship with Sportradar back in 2010 and have been continually impressed by the way they have brought new ideas, growth and value to World Snooker.
Hearn went on to say that Sportradar have unrivalled quality of product and the best distribution reach in the industry and have supported them on a great journey growing the interest and commercial success of the sport. He added that working with the team in the UK and beyond, they are delighted to continue their tie-up as they head towards their second decade of working together.
David Lampitt, Managing Director of Group Operations at Sportradar, commented that Snooker continues to grow as a sport with die-hard fans, new and young followers and growing fan bases in Asia. He added that they are proud that World Snooker continues to see them as the right partner to help them serve those snooker followers and bring them closer to the players, the tournaments and the sport in general.