Sportradar, a leading sports content and technology company, has signed a five-year extension of its long-term partnership with burgeoning professional football league Bundesliga International.
Sportradar is the official provider of betting and streaming rights for the Bundesliga and Bundesliga 2, outside the US and DACH regions (Switzerland, Austria and Germany) until the end of the 2025-26 season).
The extended partnership gives Sportradar the opportunity to sublicense the rights for moving images from those competitions to its network of sportsbook operators.
The agreement will also enable Sportradar to continue collecting and distributing live match data, enabling its customers to gain access to a quick and dependable feed.
Sportradar will also provide bookmakers with a number of tools to boost the ways fans experience and interact with international Bundesliga content.
Virtual Sports Bundesliga, an Al-driven virtual sports gaming solution has also been launched by Sportradar. It integrates real match video highlights from 3,500 Bundesliga archive matches allowing fans to benefit from an interactive gaming experience.
Robert Klein, Bundesliga International CEO, commented that this is a long-term and trusted partnership, built up over many years and with a shared vision for excellence. He added that they see this extension with Sportradar as a blend of working with established partners to create innovative opportunities and products
Ed Blonk, CCO at Sportradar, said that for the best part of two decades, Sportradar has enjoyed a successful partnership with Bundesliga International and the DFL, working closely together to deliver the highest quality products available in the market.
Blonk also said that they are excited to embark on the next phase of the relationship using their market-leading technologies to help Bundesliga International develop new and exciting ways to engage fans around the world.