Scientific Games, a global leader in the gaming and lottery industries, has confirmed that its joint venture with Demiroren Group, Sans Girisim (Sans Digital) has been awarded a 10-year exclusive sports betting IDDAA contract in Turkey, the largest state-sponsored sports betting market in Europe and among the top three in the world of sales.
In terms of the contract, Scientific Games will provide its top-of-the-range, full turnkey sports betting solution to serve Turkish sports bettors at retail as well as via mobile in to ensure a successful, competitive large-scale sportsbook.
As a product and services supplier in 35 sports betting markets around the globe, the company is dedicated to supplying responsible sports betting to players across regulated markets.
Sans Digital is an affiliate of Demiroren Holding, one of Turkey’s largest conglomerates with considerable business interest in real estate, energy and media and the lead partner in the Scientific Games joint venture.
The joint venture will implement the turnkey national sports betting solution across at least 5,300 retail points-of-sale in Turkey with Scientific Games providing the central system hardware and software, terminals, terminal software, maintenance and risk management solution to support the exclusive retail operation and the businesses licensed to provide interactive sports betting.
Scientific Games CEO, Barry Cottle, commented that on behalf of their joint venture with Sans Digital, they are thrilled to win this significant opportunity to operate the only legal sports betting concession in Turkey.
He added that this important contract is evidence that their efforts over the last number of years to create a superior, all-inclusive sports betting offering is coming together through collaboration between Scientific Games Lottery and Digital groups.