SCCG Management and Shank Marketing have entered into a key partnership that will see it build a bridge between land-based casino marketing strategies and sports betting, online gambling and social casino products available in the SCCG Management suite of services.
Stephen Crystal, Founder of SCCG Management, commented that they are committed to working with category leaders that create powerful synergies for their client partners.
Crystal went on to say that Shank Marketing will work with their affiliate marketing partners, SEO digital marketing providers and clients to ensure successful product launches and marketing strategies.
Justin Shank, the Principal at Shank Marketing also commented on the announcement, saying that the mutually rewarding partnership will deliver a welcome network between online and offline marketing initiatives.
He went on to say that Shank Marketing joins LRI Media Group, Stack Digital, Riviera Sports Marketing and MediaTroopers as part of this initiative.
Shank also said that they are excited to work with Stephen and the team at SCCG. He added that they have been doing great work, and they eagerly look forward to a promising partnership.
SCCG Marketing is a consultancy that focuses on sports betting, iGaming, sports marketing, affiliate marketing, technology, intellectual property protection, product commercialization, esports, capital formation, M&A, joint ventures, casino management and governmental and legal affairs for the casino and iGaming industry.
Shank Marketing provides operations-driven marketing solutions for tribal and commercial casinos throughout the United States of America. The team consists of proven casino marketing professionals who understand casino gaming, hospitality and entertainment.
The team develops marketing and brand strategies, including digital advertising programs, social media marketing initiatives, social media promotions, local SEO, reputation management, innovative digital market approaches and project management for mobile app and website development.