SBTech, a leading sports betting and gaming technology supplier, has announced the launch of a Yourbet Betbuilder product that coincides with the commencement of the new NBA basketball season.
According to the supplier, it is the first provider to offer a customized Yourbet Betbuilder product for basketball in either the United States or Europe. The launch follows quickly on the successful launch of SBTech’s soccer equivalent.
The Yourbet feature gives customers an opportunity to fully personalize their sporting experience by building their own bets, using actual odds calculations that are based on their selections.
SBTech’s instinctive mobile-first front-end layout gives players a good betting experience and enables them to combine hundreds of options across any game which includes numerous market combinations to suit any type of sports bettor such as overall match winner, over/under points as well as first quarter winner.
The adaptable SBTech sportsbook platform provides operators with highly customizable settings on which leagues and events they wish to incorporate the Yourbet feature. This incorporates custom-built limits which give them complete control over product localization.
Betbuilder technology connects directly into an operator’s sportsbook platform, removing the need for third-party integrations.
Greg Karaolis, Head of Product Innovation at SBTech, commented that they are the only B2B platform provider with their own proprietary technology powering the service for their partners.
Yourbet is available for both pre-match and live betting, providing soccer and basketball punters with an unlimited number of in-game combinations and giving European, and a growing US live betting audience, the control and choice to create any bet.