Curling Canada is pleased to announce that it has entered into a deal with PointsBet Canada in terms of which it will become the official sports betting partner of the organization.
PointsBet Canada, the Canadian affiliate of global online gaming organization PointsBet, will commence offering original ways for curling fans to bet on Season of Champion events with immediate effect. It has also been named as the title sponsor of a Season of Champions event commencing with the 2022-23 season.
Katherine Henderson, Chief Executive Officer of Curling Canada, commented that with the passing of legalized sports betting by the federal government this past summer, they knew that there would be many opportunities available for their sport to be part of a new, legal and regulated way for fans to enjoy their events.
Henderson went on to say that PointsBet’s track record speaks for itself, as the company has existing partnerships with a variety of highly regarded partners around the world, and they could not be happier to enter into this new venture with an industry leader.
PointsBet is an avant-garde bookmaker with a rapidly-growing operation in the United States where it has agreements with the NBA, NHL, NFL, WNBA, MLB as well as the PGA Tour.
Scott Vanderwel, Chief Executive Officer of PointsBet Canada said that as one of the only true Canadian operators, it was important for PointsBet Canada to partner with organizations deeply rooted in their nation’s identity.
Vanderwel also said that their partnership with Curling Canada will not only support community-based sports but will bring curling fans an unprecedented experience from coast-to-coast-to-coast.