PointsBet Canada, a subsidiary of PointsBet, is thrilled to reveal that it has entered into a multi-year deal in terms of which it has been named as the exclusive sports betting partner of the NHL Alumni Association’s (NHLAA) in Canada and its official partner in the US.
The new deal begins immediately and will give PointsBet Canada NHLAA and NHL Alumni marketing and licensing rights to the NHLAA and the vast number of iconic NHL Alumni across North America.
Nic Sulsky, Chief Commercial Officer of PointsBet Canada, commented that the NHL Alumni Association has always been at the top of their list as PointsBet entered Canada.
He also said that Saturday night hockey is an institution from coast-to-coast-to-coast.
Sulsky went on to say that being able to partner with the likes of Paul Coffey, Nicklas Lidstrom, Mike Vernon and the countless other NHL Alumni that skated across their screens will allow them to deliver the authentically Canadian gaming experience that they want to bring sports fans.
Glenn Healy, President and Executive Director of the NHLAA said that what made the partnership with Pointsbet Canada so attractive was their appreciation of what makes their Alumni unique.
Healy added that from the very beginning PointsBet Canada understood their mission at the NHLAA, which is to ‘Honor the Past’ and provide hope and help for all NHL Alumni and their families. He also said that he is thrilled that they will also be embracing their players’ roots and hometowns across the country where their NHL dreams began.
Scott Vanderwel, Chief Executive Officer of PointsBet Canada said they are fully supportive of government efforts to create a level-playing field that not only protects consumers, but eliminates the illegal and grey market.