In terms of the new deal, PointsBet Canada will become the official sportsbetting partner for Alpine Canada Alpin (ACA), the governing body for alpine, para-alpine and ski cross racing in Canada, beginning with the current 2021-2022 season.
Therese Brisson, CEO and President of Alpine Canada, commented that Alpine Canada is thrilled to welcome PointsBet to the ACA corporate family. She added that they are a true Canadian operator in an exciting emerging space, and their support of athletes and the ski community in Canada is a wonderful reflection of that.
Alpine Canada is home to the national alpine, para-alpine and ski cross teams that supports a number of Olympic, Paralympic, World Cup, World Championship and X Games winners.
Scott Vanderwel, CEO of PointsBet Canada, said that PointsBet Canada is committed to bringing their nation’s fans gold medal experiences, and they are excited to be partnering with their world-class Canadian skiers as they follow their dreams and represent their great country on the world stage.
Mags Doehler, VP of Partnerships and Marketing at Alpine Canada, said it was important for ACA to partner with an operator with a stellar track record as a safe, legal market operator.
Nil Sulsky, COO of PointsBet Canada, added that having lived in Mont-Tremblant, he loved watching and cheering on world champions like Erik Guay. He also said that the speed and excitement of ski racing is unparalleled, which is why they jumped at the opportunity to partner with Alpine Canada.
Sulsky added that he cannot wait to cheer on the twenty-one skiers nominated to represent Canada at the Beijing 2022 Olympics and beyond.