Scientific Games has entered into a mutual distribution agreement with gambling technology company Playtech.
In terms of the new partnership, Scientific Games and Playtech will benefit mutually from each other’s scale and reach across the U.S. as well as in regulated markets in Central, Eastern and Western Europe and Latin America.
Operators will gain access to Playtech’s software via the Open Gaming System (OGS) and the agreement covers the extent of Playtech’s premier Casino offering, including its library of slots, table games and Live Casino entertainment, which will all be integrated with Scientific Games’ features and promotions set. Playtech’s game content will initially be rolled out through the OGS in New Jersey with additional states to follow.
Shimon Akad, CEO at Playtech, commented that this is an exciting deal featuring two of the industry’s biggest names that is set to have a major impact on iGaming across the globe.
He also said that a key pillar of their strategy is to increase the distribution of their software through mutually beneficial partnerships with the leading B2B suppliers in the leading markets, alongside increasing the depth of the content and services they offer to their existing customers.
Akad added that this partnership will significantly increase SG’s distribution to regulated markets in LATAM and Europe whilst also providing their customers in those markets with an even richer portfolio of exciting iGaming content.
Jordan Levin, Group CEO, Digital at Scientific Games, said that together with Playtech, they will bring quality and exciting gaming content to the U.S. market and beyond.
Levin added that this latest partnership demonstrates the key role that OpenGaming plays in opening new opportunities for gaming providers to extend their footprint within key regulated markets.