In the highly competitive online gambling as well sports betting market when almost every operator is busy signing content deals with others to decorate its offerings even better, no one wants to miss the train hence whenever it gets the opportunity to shake hands with a respectable games provider it misses no time and pens down the deal. This is something which is now being done by the Betclic Everest Group’s casino brands that owns popular online casino brands like Betclic.com, Expekt.com, and montecarlocasino.com and it has now signed up with Play’n GO to accommodate its full suite of gaming range into its own portfolio. Though, this deal covers most part of the complete portfolio owned by the Play’n GO, but it could bring a smile on Everest group customer for particular gaming titles which are popular in the market like ‘Gemix’, ‘Cloud Quest’, ‘Eye of the Kraken’, and new title ‘Grim Muerto’.
Talking about the deal and how it could bring a positive response for both the partners, Betclic Everest product and innovations director Pascal Brouet said, “Play’n GO is well known across the industry for the quality of their innovative games and we’re delighted to be able to offer them to our players for the first time on both web and mobile. With such a hit maker partner we are continuing our multi-providers’ strategy that has been proven greatly successful and gave Betclic Everest Group one of the European leading casino offer.”
Likewise, Johan Törnqvist, chief executive of Play’n GO also added few words about why they chose to go through with the casino brand to distribute their games despite having a network of 100 operators in more than 40 languages, he added, “Signing this deal with the Betclic Everest Group is truly an achievement worth celebrating and represents a significant landmark in the history of Play’n GO. We can’t wait to work closely together with the Betclic Everest Group and their impressive array of brands, to bring the excitement and enjoyment of our premium games to players in regulated European markets.
“Though the relationship between the two parties is newly formed, I’m confident we have a very bright and successful future ahead of us.”