Betway, a Super Group owned online sports betting and gaming platform is pleased to reveal that it has entered into an agreement with National Hockey League franchise the Philadelphia Flyers that will see it extend its US sporting network.
In terms of the multi-year partnership Betway, as an official partner of the Wells Fargo Center-based side, will have its branding visible on the ice and the boards during Flyers’ home games at Wells Fargo Center in Pennsylvania.
According to Betway it will obtain vast coverage from the Flyers broadcast and social media reach, as well as huge TV viewer-ship records that were set last year.
Mike Shane, Chief Business Officer for the Flyers, commented that as an organization, they focus on partnering with innovative, forward-thinking brands who understand not only where the sports industry is right now, but also where it is going.
Shane went on to say that this partnership with Betway is a great match for their organization and thanks to their league-leading social media platforms and their consistently strong TV ratings, they are able to provide their partners with incredible exposure and reach.
Anthony Werkman, Chief Executive Officer at Betway, said that continuing the growth of the brand, they are thrilled to add the Philadelphia Flyers to their burgeoning North American portfolio.
Werkman added that through their partnership with both the Flyers and the 76ers, Betway now has a major presence in the fanatical sporting city of Philadelphia.
He also said the Flyers are one of the most popular teams in the NHL, setting social media and TV viewer-ship records, so this partnership will give them huge exposure to fans throughout Pennsylvania who have access to their products.