Parimatch, an international betting and technology company based in Cyprus, is pleased to announce that it has been confirmed as Leicester City’s new Official First Team Training Wear Partner ahead of the 2020/21 Premier League campaign.
The company will see their branding appear on the warm-up and training wear of Leicester’s City’s First Team squad during all its domestic and UEFA Europa League fixtures for the upcoming season.
In terms of the partnership, Parimatch’s branding will be visible on pitch-side LED advertising boards at all home Premier League, Emirates FA Cup and Carabao Cup games as well as on interview backdrops for all top-flight fixtures at the King Power Stadium and on the Club’s social media channels.
The Head of Partnerships at Leicester City, Harj Hir, commented that they are really pleased to partner with Parimatch, an exciting international brand. He also said that they look forward to working together and helping to grow each other’s international profile.
Sergey Portnov, Chief Executive Officer at Parimatch said that this is a fitting and excellent partnership for Parimatch as the Premier League is one of the greatest and most popular competitions in the world.
Portnov added that that Leicester are the great surprise story of the Premier League and that their title win in 2016 will be forever remembered around the world and they have since firmly established themselves amongst the Premier League’s elite.
Ivan Liashenko, Chief Marketing Officer at Parimatch, said that Leicester City will be forever known as the miracle makers because of their extraordinary Premier League title win.
Liashenko added that at Parimatch they believe that miracles can only be made through hard work and a fighting spirit,