A major two-year partnership was inked between the online sports betting giant, Betclic and the French Ligue 1 football club Girondins de Bordeaux. The deal was struck after Betclic moved to Bordeaux in recent months and took an interest in the club. The agreement covers the two upcoming football seasons and will see the Betclic logo appear on the lower back of the players’ shirts. At all Bordeaux home matches, Betclic will receive VIP hospitality. Betclic said that it intends running lucrative promotional events for Girondins fans as part of the partnership deal.
The chief executive of Girondins de Bordeaux Frédéric Longuépée said about the deal: “We are delighted to be able to partner with Betclic, leader of its online sports betting market, who shares with us the audacity, the taste for challenge, and the innovation.
“Sharing the same desire to live the passion of football, we are eager, my staff and myself, to open with Betclic this new chapter of our long history,” he added. The chief executive for Betclic, Nicolas Beraud also commented on the deal, saying that the company shared the team’s desire to offer their audiences the best possible sports betting experience. He said that they hoped to delight Girondins fans by offering them unseen content and the most comprehensive bets for the club’s matches.