Yggdrasil Gaming, a leading Swedish online gambling games developer, has announced the launch of a “revolutionary” new promotional tool that gives punters an opportunity to watch the replays of winning spins which they can then share with friends and fans on social channels.
The company’s new innovation has been titled BRAG and is a player-facing subsection of its BOOST collection of promotional tools.
BRAG is said to improve operators’ organic social media volume by encouraging players to share replays of winning spins on Twitter and Facebook.
According to a statement issued by Yggdrasil Gaming, the replay and share functionality of BRAG, which is the first of its type in the industry, will initially give players a chance to watch and share replays of winning rounds on Yggdrasil Gaming’s tournament leader board. The statement went on to reveal that future updates will give players an opportunity to also share any big win or spin from their last ten game rounds and that the tool has already proved to be extremely popular with players, increasing engagement and improving the overall experience.
Fredrik Elmqvist, Chief Executive Officer of Yggdrasil, commented on the launch of BRAG by saying that once again Yggdrasil has launched an industry-first innovation which has the potential to drive revenues for operators and create a more engaging experience for users. Elmqvist went on to say that there will be lots more to come from BRAG, with new features to be rolled out within the next few months.