The UK-based gambling operator, William Hill, has announced that it has appointed a new chief financial operator. Ruth Prior will join William Hill from her prior role as chief operating officer at Worldpay. She has also worked at EMI Group as Chief Financial Officer.
Prior said that she was excited to be joining the team at William Hill at a time where there are clearly big opportunities to grow the business inside the United Kingdom and to expand on the international stage.
“I’m looking forward to working with the team to deliver the digital expertise, operational efficiencies and technology platform that will underpin the group’s further growth,” said Prior.
Also commenting on the new appointment was the chief executive of William Hill, Philip Bowcock who said that Ruth Prior was a strong addition to the William Hill Board and executive team. He said that her experience in digital operations, online payments and finance are all highly relevant to Will Hill’s strategic priorities to deliver an even better customer experience and fast growth.
Ruth Prior’s new appointment comes at a time when William Hill is joining a number of its rivals in a mass exodus of Poland’s gambling market, as the country introduces tough new gambling laws from April 1st. William Hill told affiliates and customers that it would cease operations in Poland from April 1st this year.