Ladbrokes, one of the UK’s most reputable gambling groups, is thrilled to announce the launch of a live dealer platform which was made possible through a partnership with Evolution, a specialist in video-streamed Live Dealer gaming.
Evolution supplied the software which was required for Ladbrokes to start up a Ladbrokes Live Dealer platform that reflects the company’s characteristic new branding.
The fully branded Ladbrokes Live Casino area will initially roll out three live blackjack tables finished with Ladbrokes branded red cloth. One of these tables will be available 24/7 while the other two live dealer blackjack tables will be open for twelve hours a day.
The Live Casino area will be open exclusively to Ladbrokes members and will be accessible via the Ladbrokes.com site.
Head of Casino & Games at Ladbrokes eGaming, Richard Poole, said that the dedicated area that the Evolution team has created for them at their studios is a very effective way for them to present their new brand identity online. Poole added that continued branding across their retail estate and online services is important for them and that they wish to offer a complete brand experience for their customers and create maximum loyalty across all channels. He also said that fully branded dedicated environments online are essential to that strategy.
Evolution’s Head of Account Management, Sebastian Johannisson, added that Ladbrokes is a name that is identified with betting and gaming and they are thrilled that Ladbrokes is extending its online presence with a fully branded Live Casino that their customers can recognize instantly. Johannisson added that they are confident that the dedicated tables and environments will add real value for Ladbrokes.