LeoVegas, a Stockholm-listed mobile betting and gaming operator and provider of online casino and sports betting services, is pleased to announce that it has signed a two-season partnership agreement with England’s most successful rugby union side, Leicester Tigers.
In terms of the new two-year partnership agreement signed between the parties, LeoVegas will continue to act as the club’s official betting partner until the end of the 2019-20 Aviva Premiership season. This follows a successful first full year in connection with the Welford Road based outfit.
The agreement will also see the LeoVegas logo displayed on players’ shorts as well as branding on pitchside advertising boards at the team’s Welford Road stadium. In addition, the operator will receive promotional benefits associated with the rugby club.
LeoVegas will continue to sponsor Leicester Tigers’ mobile app for fans n which launched in August of last year and will also offer exclusive odds and special markets on the team’s fixtures.
Tom Jacobs, LeoVegas UK and Irish Sports Marketing Manager, said that they are thrilled to extend their partnership with Leicester Tigers who are one of the largest clubs in world rugby.
Andrea Pinchen, Leicester Tigers’ Commercial Director, added that to announce their deal extension with LeoVegas is a great positive for the club and demonstrates just how powerful a brand Tigers continues to be.
Pinchen went on to say that LeoVegas is an exciting and innovative partner and their support with such products like the Tigers App are of real value to the club and indeed their supporters.