SIS (Sports Information Services), a provider of content and production services to betting shops in the United Kingdom, Ireland and other worldwide destinations, has entered into a deal with several leading bookmakers to distribute live pictures and data from this month’s Saudi Cup – the world’s most valuable horse race.
Among the operators to have secured the rights to stream the Saudi Cup via SIS’s retail and online services, are Betfred, Paddy Power Betfair, Unibet, Bet365, Ladbrokes Coral and Phumelela Gaming.
SIS recently signed an agreement with the Jockey Club of Saudi Arabia and customers of these bookmakers will now have an opportunity to gain access to live streams of the entire two days of horse racing at the King Abdulaziz Racetrack in Riyadh, Saudi Arabia, with Kingdom Day due to take place on Friday, 28th and Saudi Cup Day following on Saturday, 29th February 2020.
The Saudi Cup race – known as the world’s most valuable horse race due to its $20 million prize fund and the $10 million check handed out to the winner is held on Saudi Cup Day.
The Saudi Cup further boosts SIS’s market leading portfolio of international horse racing, which includes racing from Ireland, Dubai, Mauritius, the UK, Australia, Latin America and South Korea, among others.
Paul Witten, Product Director at SIS, commented that they are delighted to have partnered with a number of leading bookmakers to provide their customers with live pictures and data, online and in-shop, from the world’s richest horse race.
Witten also said that the Saudi Cup is set to be a fantastic event and will help to drive both increased engagement and revenues for their operator partners worldwide.