Ladbrokes, a leading London-listed betting and gaming operator, is thrilled to reveal that it has entered into an agreement that sees it become the new official betting partner of the Football Association of Ireland.
In terms of the two-year agreement between the parties, Ladbrokes will be given premium brand exposure at all Republic of Ireland football matches and training sessions.
Jackie Murphy, a Director of Ladbrokes Ireland, commented on the agreement by saying that Ladbrokes Ireland has returned to a position of growth and that they believe that investing in Irish sport will support the upward trajectory of the business. Murphy went on to say that Football is a favorite for their staff and customers alike and they are, therefore, thrilled for their brand to be joined with such a high quality in the Football Association of Ireland. He added that they expect this deal to further strengthen their presence and growth in the market.
Ladbrokes also currently serves as the official betting partner of the English Football Association that covers the England national team and the FA cup.
The Republic of Ireland, managed by Martin O’Neill, the former boss of Leicester City, is scheduled to play Serbia on Monday, 5th September 2016 in the first of their qualifying matches for the FIFA 2018 World Cup.
John Delaney, Chief Executive Officer of the Football Association of Ireland, revealed that he is thrilled to welcome Ladbrokes as a major commercial partner of the Football Association of Ireland. He also said that the strength of the game in Ireland is reflected in the range of high quality brands which have invested in football and who see football as their preferred sport.