Kindred Group (formerly Unibet Group), is pleased to announce the launch of a new online casino brand, Storspiller.com that will be directed towards Swedish and Norwegian “high rollers”.
Kindred will add Storspiller.com to its vast library of online gambling/betting brands that target the productive Scandinavian market.
Storspiller.com will integrate full BankID for customer verifications and will be the first casino brand to offer “third party affordability assessments on new customers.
Peter Alling, Head of Nordic Public Affairs in Kindred Group, commented on the new launch by saying that high rollers can be found within all national and international gambling companies. He added that instead of pretending as if this group of players does not exist, they have chosen to take their needs seriously, and are launching a safer gambling environment and a better reward system.
Alling went on to say that Kindred Group has always focused on each individual customer when planning the development and growth of the company and that they know their customers well and know what they want. He also said that the High Roller concept is a result of this knowledge and that gambling habits will manifest differently for different customers, which is why they focus on each individual’s behavior and not the sums themselves.
According to Alling they are proud of their work on strengthening responsible gaming on all levels and through the responsible gaming measures at Storspiller.com, they are setting a new standard for the industry, preventing, detecting and handling problematic gaming. He added that they believe in the freedom of each individual customer and tools focusing on each customer, instead of setting a collective limit.