Kambi, a leading sports betting supplier has entered into a multi-year sportsbook partnership with MaximBet, a premier sports betting brand owned and operated by Carousel; Group, a privately held licensed sports betting and casino operator.
MaximBet launched in September 2021 in partnership with prominent men’s lifestyle media brand Maxim and the agreement will see MaximBet integrate Kambi’s sportsbook platform into its technology stack, helping the brand’s strategy to increase its growth throughout North America.
MaximBet will continue to expand across North America and will utilize Kambi’s industry leading solutions, from compliance provision and odds compiling to customer intelligence and risk management as well as a range of market leading products such as Bet Builder, its in-event and multi-event combinability product.
Kristian Nylen, CEO at Kambi, commented that Kambi is delighted to become the exclusive online sportsbook provider to MaximBet, a company that is committed to delivering a superior experience to its players.
Nylen added that the management team at Carousel Group understands the benefits of Kambi’s scalable sports betting technology and services as well as the flexibility to innovate on top of its platform and leverage the strength of the Maxim brand.
Daniel Graezer, CEO at MaximBet, said that this partnership will enable MaximBet to allocate more resources to its rapid expansion and real-life experiences that set it apart from the traditional, by-the-book sports betting operators.
MaximBet is live in Colorado and is due to go live in at least five more states in the US, namely Iowa, Indiana, Ohio, New Jersey and Pennsylvania with the sports betting brand also expecting to launch in Canada this year together with a series of other US states to be announced shortly.