Hard Rock International has entered the Arizona sports betting market by launching a mobile sportsbook app. The initiative was launched in partnership with the Najavo Nation Gaming Enterprise, following a market access agreement signed with the tribal-run company in January this year.
The Najavo Nation Gaming Enterprise runs five casinos across the state and New Mexico.
The new app will allow players aged 21 or over place bets on a wide range of sports events, tournaments and competitions.
As per the executive managing director and chief executive for Hard Rock Digital, Marlon Goldstein: “Arizona has a rich sports culture and we’re proud to enter the state with our great partners at Navajo Gaming.”
Goldstein said that Hard Rock was excited to debut its new platform, which players of all experience levels will appreciate for its “ease of use, unique features and robust gaming options.”
Arizona has done exceptionally well in its licensed and regulated sportsbook market. Numbers recently posted show that players bet a record $563.7 million on sports in January this year.
Navajo executives praised the new Hard Rock platform, calling it “outstanding” and saying that they are anticipating great opportunities to cross-market their own brand with the world-renowned Hard Rock brand.