HappyBet, a German and Austrian betting operator is thrilled to announce that it has entered into an agreement with Internazionale Milano FC, in terms of which the betting operator will act as the official betting partner of the 2021 Serie A championship winning football club.
The operator is a brand of the Snaitech Group and was acquired by the Playtech group, in 2017. Playtech is a leading gaming company that operates in 24 different countries and which has also controlled Snaitech since 2018.
The new partnership will see HappyBet being given the opportunity to have conspicuous brand exposure via virtual carpet cams and LED boards around the pitch during home games at the San Siro stadium, utilizing the club’s digital overlay geolocation technology.
In addition, the new partnership includes further initiatives that will be launched throughout the season in order to promote the HappyBet brand to the club’ extensive fan base of one of the most established clubs internationally.
HappyBet entered into a similar deal with FC Internazionale Milano rivals AC Milan in August of this year. AC Milan also plays at the San Siro stadium and has become the football club’s official betting partner in Germany and Austria. The operator is committed to putting creativity as a priority in this new partnership.
The operator is also the sponsor of 2 Bundesliga teams FC Ingolstadt and SV Damstadt, as well as 3 Liga side Viktoria Koln.