Greentube, the Novomatic Interactive Division and one of the leading content providers in the iGaming industry has entered into a partnership with BLOX, a popular Italian platform provider. The partnership will see the supplier strengthen its foothold in the Italian market.
In terms of the partnership Greentube will supply its entire suite of casino games to the BLOX platform, which will in turn be offered to the company’s Italian casino operating partners.
The first lineup of slots that will be made available to the platform includes a number of Greentube’s top performing titles such as Sizzling Hot Deluxe, Lord of the Ocean, Lucky Lady’s Charm Deluxe, Book of Ra Deluxe and Always Hot Deluxe. Additional content from ‘Greentube’s Collections’, an exclusive portfolio consisting of all the supplier’s games series is due to be launched throughout the year.
Founded in 2020, BLOX offers an extensive content aggregator platform that provides leading Italian operators with a huge range of the best casino games from the most popular studios in the world.
Greentube has been operational in the market in Italy since 2018 and its content has gained a vast local following. The supplier’s portfolio is now live across a number of prime operator brands in the country.
Michael Bauer, CFO/CGO of Greentube, commented that Italy is an important market for Greentube and their games are loved by slot fans in the country. He added that by teaming up with BLOX they will be able to swiftly reach a wider audience through some of the most prominent operator brands in the market.
Karl Grech, CCO at BLOX said that through this partnership they will significantly enhance their current offering and provide their operator partners with unrivalled high-quality titles.