Affiliate business Gambling.com Group is pleased to announce that it has entered into a sports betting partnership with US news media organization The McClatchy Company.
In terms of the new deal, McClatchy will have the opportunity to gain access to Gambling.com Group’s proprietary data science platform, sports betting content team as well as proficiency in how to monetize online sports betting traffic.
Gambling.com Group will assist McClatchy in drawing on its audience in order to reach and supply content to capture and monetize high-intent traffic.
With 29 markets across the US, McClatchy counts newspaper titles like Fort Worth Star-Telegram, the Miami Herald, Charlotte Observer, Kansas City Star, Lexington Herald-Leader, News and Observer and Sacramento Bee among its publications.
Tony Hunter, the Chairman and Chief Executive Officer at Gamblingh.com Group, commented that they are honored to have earned the right to partner with a market-leading firm like Gambling.com Group.
Hunter also said that the combination of their tools and McClatchy’s audience of 65 million unique visitors per month makes for a game-changing partnership for both organizations.
Charles Gillespie, Chief Executive Officer at Gambling.com Group, said that they publish more than 35 different online portals which all empower online gamblers to find the best online gambling companies.
He went on to say that a natural and strategic extension of their business model is to increase their reach by deploying their winning formula and content through partners which have additional scale.
Gillespie added that he is delighted to announce their first media partnership is with such a significant and authoritative media organization as McClatchy.