The National Football League announced recently that it has entered into agreements with four sportsbook operators.
PointsBet, FOX Bet, BetMGM and WynnBET have all been made Approved Sportsbook Operators for the current NFL football season. The operators are allowed to buy in-game commercial slots as part of the deal.
In April this year, the professional sports league signed agreements with DraftKings, FanDuel and Caesars Entertainment. This was the first time that the NFL partnered up with US sportsbook operators.
Only these seven sportsbooks will be allowed to buy select NFL advertising and media inventory.
“We are pleased to announce this select group as Approved Sportsbook Operators,” said Nana-Yaw Asamoah, Vice President of Business Development for the NFL. “Along with our three Official Sports Betting Partners, this group of operators will help the League to engage fans in responsible and innovative ways this season as the sports betting landscape continues to evolve.”
As per a press release put out by NFL, all its partner sportsbook operators have agreed to adhere to the league’s “core integrity policies”, to collaborate with the NFL on information sharing and to support all responsible gambling efforts.
The NFL is a professional US football league which consists of 32 teams. It is one of four major North American professional sports league and is considered the highest professional level of American football in the world.