Dutch gambling regulator the Kansspelautoriteit (KSA) has launched a pilot campaign aimed at improving public awareness of the country’s gambling self-exclusion register, CRUKS.
KSA Undertakes CRUKS Awareness Tests on Social Media
Initially launched on October 1, 2021 as part of the opening of the Dutch regulated online gambling market, CRUKS has been updated this year to include new functions and features, making it much easier for Dutch customers to self-exclude from gambling.
Some of the changes will be the inclusion of a reflection period for 8 days which will help those who need to curtail their gambling activities online and the addition of gambling stop slogan which replaces the earlier slogan of play break!
As part of the pilot campaign, the KSA has rolled out tests across social media platforms to identify the most effective messages and channels to inform users about CRUKS and the benefits of keeping their gambling under control. The campaign is mainly focused on the most at-risk target groups, the regulator stated.
The CRUKS pilot campaign is among a number of initiatives spearheaded by the KSA this year as its Chairman René Jansenprepares to leave his post in January 2024. The outgoing KSA head said stricter rules must be implemented, especially in the areas of duty of care and record-keeping, to ensure strong protection for Dutch customers.