Daily fantasy sports operator and gaming company DraftKings is thrilled to announce that it has entered into multi-year partnerships with the National Basketball Association’s Boston Celtics, Philadelphia 76ers and Indiana Pacers.
The three partnerships all include the use of official team marks and logos as well as a number of branding options, in an endeavor to enhance DraftKing’s user experience.
Ezra Kucharz, Chief Business Officer at DraftKings, said that it is with great enthusiasm that they announce these multi-year partnerships with the Celtics, 76ers and Pacers. He added that NBA represents DraftKings’ second-most-popular sport, and they are thrilled to offer their fan-base a continually unique and authentic gaming product.
Kuchartz went on to say that each of these partnerships represent a common strategy and stress the importance NBA teams and DraftKings place on fan engagement and overall customer service.
Rick Fuson, Celtics Team President, commented that they are delighted to welcome DraftKings into the Indiana Pacers’ family of corporate partnerships.
Fuson also said that with prominent in-arena presence, presenting sponsorship of their popular post-game show hosted by Eddie White and other elements, their fans are certain to understand the strength and value of this partnership for both of them. He added that it truly is a win-win.
Chris Heck, Philadelphia 76ers President, said that today marks a new, exciting chapter in a long-standing relationship between two of the sports industry’s most innovative companies, whose dedication to fan experience consistently raises the bar in the sports partnership space.