FanDuel Group is thrilled to announce that it has extended its multi-year partnership with The National Basketball Association (NBA) that will see it being designated as the official sports betting partner for the association.
The new partnership will give the operator an opportunity to enjoy expanded marketing content and digital rights to integrate NBA assets within its sports betting, fantasy sports and online casino platforms.
In terms of the deal FanDuel will also be made exclusive presenting partner of the weekly NBABET Show and the Games page of NBA.com will have the choice to display FanDuel’s odds.
In addition, the group will be allowed to promote its online casino games featuring NBA marks and logos and also continue to use official NBA betting data, league marks and logos across its sports betting and free-to-play game offerings.
Amy Howe, President and Chief Executive Officer at the Fanduel Group, commented that FanDuel’s partnership with the NBA has been a cornerstone of their success for many years, and together they have revolutionized what is possible in a partnership between a professional sports league and a sports gaming operator.
Howe went on to say that as they move into the next phase of their relationship to include the NBPA, they are excited to once again re-image how they engage basketball fans.
Que Gaskins, Interim President of THINK450 (NBA’S engine), said they are excited to partner with FanDuel to bring more opportunities for their players to engage with new communities of fans and to create unmissable moments and collaborations in basketball culture.
A short while ago NBA signed a similar partnership with FanDuel rival DraftKings.
Kambi Group, a leading B2B sports betting platform provider of premium sports betting technology, has revealed that it has entered into a multi-year partnership agreement with Desert Diamond Casinos, an Arizona-based casino company owned and operated by the Tohono O’odham Nation.
In terms of the agreement with the tribal operator Kambi Group’s sportbook will come to Desert Diamond Casinos’ West Valley, Sahuarita and Tucson properties in the fourth quarter of 2021, with an online sportsbook offering due to follow under the newly formed Desert Diamond Mobile brand.
Mike Bean, Chief Executive Officer at Desert Diamond Casinos & Entertainment, commented that they are delighted to sign this multi-year agreement with Kambi, which has a proven track record in sportsbook provision across the globe.
Bean went on to say that this exciting partnership provides Desert Diamond with the ability to leverage its long standing, well-regarded brand to provide their guests with a leading sports betting product across multiple channels.
Kristian Nylen, Chief Executive Officer of Kambi, said that they are very proud to partner with Desert Diamond Casinos & Entertainment, a deal which further strengthens Kambi’s strong relationship with tribal casino operators.
Nylen also said that Desert Diamond Casinos is renowned for offering world-class gaming and entertainment experiences and complements Kambi’s strategy to partner with market leaders. He added that they look forward to working with them closely to deliver high-quality and exciting sports betting experiences to both its on-property patrons and online customers in the state of Arizona.
Betway, one of the leading global companies in online betting and gaming is thrilled to announce that it has signed a multi-year renewal of the Croky Cup, Belgium’s main knockout football competition.
The agreement signed by the parties is an extension of the current agreement which commenced in 2016.
Anthony Werkman, the Chief Executive Officer at Betway, commented on the renewal by saying that the Pro League has been a fantastic partner of theirs for five years and they are delighted to extend their partnership of the Croky Cup.
He went on to say that the Cup has had five different winners in the last five years and continues to be an exciting competition in Belgium football.
Werkman also said that while there have been no crowds for the past two finals, they are looking forward to hopefully seeing the return of fans for the 2021-2022 edition.
In terms of the agreement, Betway will have a range of activation rights on Pro League channels and will have the opportunity to benefit from LED inventory at all televised games from Round 32, as well as more branding positions for the final.
According to Betway, the coverage is on FTA TV in Belgium, with the competition giving the company ‘desired exposure’.
Leander Monbaliu, CBO of Pro League said that this extension is a confirmation of the success story of the long-standing partnership between Betway and Pro League for the Cup – an exciting competition marked by heroic underdog wins and unexpected defeats leading to the much-anticipated cup final. Monbaliu added that they look forward to continuing this great story with Betway.
Leading specialized payments platform Paysafe, is pleased to announce that its platform has gone live in Colorado and New Jersey with SuperBook Sports, the well recognized sports-betting brand operated by the SBOpco LLC operating company.
Players who wager with SuperBook Sports’ online and mobile sportsbook will now have the opportunity to choose from an entire selection of traditional and alternative payment methods.
SuperBet Sports has 35 years of sports-betting experience through its flagship operations in Las Vegas and is boosting its presence across the globe with its initial launch in Colorado in October 2020 followed by New Jersey in August. The SportsBook Sports brand has become equal to expansive betting menus, superior pricing and risk as well as being home to one of the world’s most prestigious professional football handicapping contests.
Zak Cutler, Chief Executive Officer of North America iGaming at Paysafe, said they are excited to partner with SuperBook Sports, which has already strong growth in the Colorado sports-betting market.
Cutler went on to say that they are confident that their payment platform, with its state-of-the-art analytics suite, will help SuperBook Sports build on its initial success through 2022 by providing customers with all the ways they want to pay.
Jay Kornegay, Executive Vice President at SuperBook Sports, said that payments are a critical part of the wagering experience, and they are very focused on strengthening their payment offering and the overall depositing experience for their customers. He added that it was a logical next step to partner with Paysafe, whose cutting-edge payment platform will be a game changer for them and for their players.
Caesars Entertainment, one of the World’s most diversified casino-entertainment providers, has made its mobile sportsbook available to download in Louisiana prior to the state officially opening its regulated sports betting market.
Consumers in Louisiana now have the opportunity to download the app, register, deposit funds and examine a selection of pre-match and live markets that they can wager on once the market opens.
Downloading the app early will see players automatically receiving a $100 Free Bet Bonus, while those also depositing a minimum of $50 and have funds in their account at launch will earn a Free Bet Bonus equal to the amount of points scored by top Louisiana teams during launch week.
The app is also due to be integrated with the operator’s Caesars Rewards where users accumulate points and unlock experiences within the Caesars portfolio of properties and partnerships.
Caesars’ initial mobile launch will be followed with a retail sportsbook, with Harrah’s New Orleans and Horseshoe Bossier City beginning to take bets at temporary sportsbook sites, pending regulatory approval in the state.
The Isle of Capri Lake Charles will also be renovated into Horseshoe Lake Charles and reopen with another Caesars Sportsbook location.
Eric Hession, Caesars Digital co-President, commented that Louisiana and the entire Gulf Coast region are a special part of the Caesars family. He added that they could not be more excited to build on their longstanding commitments in the state with the launch of legal sports betting.
Hession also said that they know how passionate Bayou State sports fans are about their teams and they are confident their brand-new Caesars Sportsbook app and the exciting offers they have for launch can offer them a sports experience that cannot be matched.