Paf, a leading Aland Islands based operation has announced that it has launched a revamp of its horse racing betting offering by extending its partnership with Sweden’s AB Travoch Galopp (ATG) and entering into a technology deal with Betmakers.
The launch will see Paf’s existing agreements with ATG upgraded but it will continue to serve as an international sales agent for the former Swedish monopoly. Although the races previously covered by Paf will continue to be available, the coupons, betting receipts and system for shared bets will not remain the same.
Sari Venho, Paf’s key Accounts Manager, commented on the launch by saying that there will be some new features to learn for the customers, but it will also be a simplification when the amount of coupons will decrease and larger winnings can be redeemed at Paf’s office in the future, which was not possible before.
The technology powering the offering will be moved to Betmaker’s gaming systems, while terminals will be rolled out in the five horse race betting locations on the Aland Islands.
Janik Svahnstrom, head of new sales at Paf said this will be a completely new approach for Paf’s part, meaning that their Aland agents can continue to offer ATG’s range of trotting betting to all customers on Aland.
Svahnstrom also said he wanted to thank all their customers and gaming agents who have had a really good understanding and patience with the launch of the new gaming system.
Paf acquired Sweden-facing gambling brands Speedy and Speedy Originals from Hero Gaming in August 2021.
Aspire Global owned sportsbook provider, BtoBet, has entered into a deal with Polish operator BestBet24 that will see it power the launch of its new sportsbook.
In terms of the new deal, BtoBet will supply BestBet24 with its Neuron 3 sportsbook platform to be used across online as well as retail channels.
BtoBet will roll out Neuron 3 across BestBet24’s network of over 80 retail shops across Poland as well as on both its mobile and online offerings.
Tsachi Maimon, Chief Executive Officer at Aspire Global, commented that this significant deal is yet another step in their growth strategy to expand into new regulated markets.
He also said that they have once again demonstrated that BtoBet and their own proprietary sportsbook opens up for numerous growth opportunities in regulated markets with both existing and new customers.
Maimon added that the agreement with FanDuel is yet another significant step towards their objective of establishing strong positions in the US and Brazil and their success in these markets will be important steps in reaching their goal to become a world leading B2B iGaming supplier.
BtoBet has also revealed that it will be providing Flutter Entertainment owned FanDuel with its player account management platform in order to support the operator’s entrance into the market in Brazil with its daily fantasy sports (DFS) offering. The deal enhances an existing agreement entered into by the parties that saw BtoBet supporting Flutter’s Betfair brand with its launch in Colombia in October 2020.
Aaron Champagne, Fanduel’s new Market Director, said they look forward to working closely with BtoBet, and through their shared commitment to offer a unique DFS experience to local players.
Sportradar Integrity Services, a unit of Sportradar, the leading global sports technology company, has revealed that it has entered into a multi-year partnership with the Swiss Handball Federation (SHV) that will see the supplier monitoring Swiss handball events for suspicious betting activity.
In terms of the agreement, Sportradar Integrity Services will provide bet monitoring via its Universal Fraud Detection System (UFDS) for handball events in Switzerland, including the Quickline Handball League, Mobiliar Handball Cup and other men’s and women’s matches at senior and youth level.
Jurgen Krucker, Managing Director of Swiss Handball, said they are taking all the necessary steps to safeguard their game, and they recognize that bet monitoring plays an important role in this across all levels of competition.
Krucker went on to say that Sportradar Integrity Services have a proven track record in the field of sports integrity and by bringing them on board to monitor their competitions through their UFDS solution they will have crucial visibility of global betting activity surrounding their competitions.
Andreas Krannich, Managing Director at Sportradar Integrity Services, added that they have witnessed growing integrity threats over the years, particularly due to recent global events, as well as an increasing betting interest in sports such as handball, and so they are excited to have entered into this partnership with the SHV.
Krannich also said that at Sportradar, they are fully committed to assisting their partners’ integrity efforts and look forward to working together with the SHV to support the integrity of Swiss handball in the years ahead.
Sportradar, a leading global sports technology company has entered into an expansive multiyear partnership agreement with the National Basketball Association (NBA) in terms of which the NBA, Women’s National Basketball Association (WNBA) and NBA G League will use Sportradar’s global and wide-ranging capabilities to grow U.S. operations, enhance their international footprint and drive fan engagement. The partnership will begin with the 2023-24 NBA season and will provide the NBA with an equity stake in Sportradar.
The agreement with the NBA, WNBA and NBA G League allows Sportradar to be the exclusive provider of NBA data across the globe that will assist fans worldwide to engage with the three leagues.
Sportradar acts as the authorized global distributor of official NBA and WNBA betting data as well as the distributor of live game video that is available to international sports betting operators for fans to experience in real time.
The deal is an extension of a relationship that commenced in 2016 when Sportradar and the NBA entered into a multiyear partnership which saw Sportradar become an Official Provider of Real-time NBA League Statistics
The parties will continue to collaborate on best-in-class practices in order to protect the integrity of games, which includes using Sportradar’s Universal Fraud Detection System (UFDS) to monitor global betting trends and activity across the world.
Scott Kaufman-Ross, Senior Vice President and Head of Gaming & New Business Ventures at NBA, said that Sportradar has been a terrific partner as the league has navigated its exploration into the global sports betting landscape. He added that as the market matures, they are thrilled to extend their partnership with Sportradar and utilize data and insights to create new fan experiences and innovate around the NBA globally.
Caesars Sportsbook, an official sports betting partner of the NFL is thrilled to reveal that it has entered into a new first-if-its-kind partnership with the Manning family, which is considered to be the ‘first family of football’ for their contributions to college football and the NFL.
Eli, Peyton, Archie and Cooper Manning will feature in advertising for the sportsbook and make live event and commercial appearances in partnership with Caesars Sportsbook.
Chris Holden, the Co-President of Caesars Digital, commented on the partnership by saying that this is not a typical partnership between a Sports Betting company and major talent.
Holden went on to say that they are welcoming the most acclaimed family in football history to be integrated holistically into the Caesars family. He added that Eli, Peyton, Archie and Cooper Manning are extraordinary people who are champions of their communities and they are honored to partner with such a prestigious group of individuals.
In terms of the partnership, bettors will have the opportunity to interact directly with the Mannings. The company has revealed that the Mannings will act as advocates for responsible gaming.
Peyton Manning said that they are extremely excited to partner with the team at Caesars Sportsbook.
He also said that they are excited to partner with the team at Caesars Sportsbook and they are looking forward to interacting with their customers who love sports and love football.
Peyton added that they know Caesars has a lot of fun initiatives planned and that they place a strong emphasis on community impact.