PointsBet Canada, a subsidiary of PointsBet, is thrilled to reveal that it has entered into a multi-year deal in terms of which it has been named as the exclusive sports betting partner of the NHL Alumni Association’s (NHLAA) in Canada and its official partner in the US.
The new deal begins immediately and will give PointsBet Canada NHLAA and NHL Alumni marketing and licensing rights to the NHLAA and the vast number of iconic NHL Alumni across North America.
Nic Sulsky, Chief Commercial Officer of PointsBet Canada, commented that the NHL Alumni Association has always been at the top of their list as PointsBet entered Canada.
He also said that Saturday night hockey is an institution from coast-to-coast-to-coast.
Sulsky went on to say that being able to partner with the likes of Paul Coffey, Nicklas Lidstrom, Mike Vernon and the countless other NHL Alumni that skated across their screens will allow them to deliver the authentically Canadian gaming experience that they want to bring sports fans.
Glenn Healy, President and Executive Director of the NHLAA said that what made the partnership with Pointsbet Canada so attractive was their appreciation of what makes their Alumni unique.
Healy added that from the very beginning PointsBet Canada understood their mission at the NHLAA, which is to ‘Honor the Past’ and provide hope and help for all NHL Alumni and their families. He also said that he is thrilled that they will also be embracing their players’ roots and hometowns across the country where their NHL dreams began.
Scott Vanderwel, Chief Executive Officer of PointsBet Canada said they are fully supportive of government efforts to create a level-playing field that not only protects consumers, but eliminates the illegal and grey market.
Four mobile sports betting operators were approved by the state Gaming Commission to begin accepting wagers as from Saturday, 8th January 2022.
According to the commission, the four licensees, Caesars Sportsbook, DraftKings, FanDuel and Rush Street Interactive (BetRivers) ‘have satisfied all statutory and regulatory requirements necessary to accept and process mobile sports wagering activity.’ The platforms began operating at 9 a.m. on Saturday 8th January.
Operators could decide when to begin accepting wagers and according to BetRivers, DraftKings and FanDuel, they intended opening their mobile sportsbooks to New Yorkers on Saturday.
Nine mobile sports betting operators were awarded licenses by the commission in November 2021. Together with the four operators that have already been cleared to accept wagers, the remaining five – Bally Bet, BetMGM, PointsBet, Resorts World and Wynn Interactive – “continue to work towards satisfying statutory and regulatory requirements necessary to launch and will be approved on a rolling basis when requirements are met” according to the commission.
New York has joined at least 16 other states that allow mobile sports betting as the state only allowed sports wagers to be placed at four commercial casinos until now. These include del Lago Resort & Casino in Seneca County. Sports bets were also accepted by Tribal casinos operating in the state.
State Sen. Joseph Addabbo, who sponsored the mobile sports betting legislation in New York, said that the revenue from mobile sports betting will be another funding source for education, youth sports and addiction programs.
Addabbo also thanked the Gaming Commission for their efficiency in ensuring that these operators met all of the requirements to bring their mobile sports betting product to the people of New York ahead of the NFL playoffs.
Betway, a leading sports betting operator, is pleased to announce that it has entered into its first sponsorship deal in France with French Lique 2 football club Toulouse FC.
The multi-year agreement between the parties will see Betway branding appear on LED boards and panels around the Stadium de Toulouse as well as on players’ kit until the end of the 2023/24 season at the very least. In addition, the operator will benefit from exclusive social media and digital content.
Anthony Werkman, the Chief Executive Officer at Betway, commented on the sponsorship by saying that having built one of the most exciting and enviable global sport sponsorship portfolios of any industry, they are very proud to be announcing their first partnership in France, as they have signed a multi-year agreement with Toulouse FC.
Werkman went on to say that the club has a great history and have ambitions to get back into Ligue 1 and they look forward to supporting them on their journey.
Olivier Jaubert, the General Manager of Toulouse FC, said that they are very pleased and proud to have such an important player of the global betting industry being associated as a major sponsor to Toulouse Football Club.
He also said that this is a key milestone that Betway joins them on a multi-year agreement to support the growth of the club as part of their ambitious journey.
Jaubert went on to say that they are also very proud to be the first club chosen by Betway in France and they will work closely with them to offer the best activation and implementation of this partnership, especially to all their fans.
Fanduel Group has been named the official mobile sports betting partner of the Buffalo Bills.
The Buffalo, New York based NFL team has entered into a multi-year partnership deal with the Flutter-owned operator that will give FanDuel the right to utilize the Bills’ branding.
The team’s logos and marks as well as the sports betting business will gain access to a selection of media assets, including radio and TV spots to engage Bills’ fans with in-game signage and activations at Highmark Stadium.
In addition, FanDuel will be the presenting sponsor of the Buffalo Bills-themed Podcast, Bills by the Numbers that is hosted by Steve Tasker and Chris Brown, discussing team updates and major fantasy matchups.
Mike Raffensperger, the Chief Marketing Officer of FanDuel Group commented on the partnership by saying that the Bills take pride in being a culture that is built on genuine connection with their fans, and they are absurdly fan-focused at FanDuel, making this a natural collaboration.
Raffensperger went on to say that as they prepare to bring America’s Number 1 sportsbook to New York state, they will collaborate with the Bills to bring unique content and experiences to one of the most loyal fanbases in sports.
Dan Misko, Senior Vice President of Business Development at Pegula Sports & Entertainment, said that FanDuel has built a strong reputation as a premier sports betting destination for sports fans.
He added that the ways they reach people through engaging and entertaining content is innovative and aligns with how they think about connecting with their fans.
Misko also said they are very excited for all this partnership will offer their valued fans throughout the state of New York.
Yet another competitor has entered Arizona’s new legal sports betting market with Alex Meruelo, the owner of the Arizona Coyotes introducing SaharaBets, a new digital sports betting platform, in partnership with his NHL franchise.
Arizona Coyotes is a National Hockey League franchise that plays in the Central Division of the Western Conference.
It is anticipated that SarahaBets will be available for download on mobile devices on 12th January 2022 giving fans the opportunity to create accounts, deposit funds and place bets.
Xavier A. Gutierrez, the President and Chief Executive Officer at Arizona Coyotes, commented that the team is dedicated to providing innovative and entertaining experiences for their fans.
Gutierrez also said that their partnership with SaharaBets will offer next-level gaming experiences for fans who want to unleash their competitive spirit.
It is predicted that SaharaBets will offer exclusive betting content with the Arizona Coyotes that will see it be unequalled in a packed sports betting market.
SaharaBet will also offer Arizona Coyotes fans a unique way to captivate their team that is different from what is available in the rest of the market.
Andrew Patterson, the President of SaharaBets, said that SaharaBets brings the excitement and reputation of the iconic SAHARA Las Vegas to sports fans in Arizona.
Patterson went on to say that as the sports betting landscape continues to evolve in the Valley, SaharaBets looks forward to collaborating with the Arizona Coyotes organization to engage and interact with sports fans in fun and unique ways.