With mobile sports betting having gone live in most of Louisiana on Friday, 28th January in the Pelican State, Caesars Entertainment’s best-in-class Caesars Sportsbook app has now commenced accepting its first mobile sports bets in the State.

Caesars already has a longstanding legacy in the state and the launch will allow Caesars Sportsbook to provide sports fans in Louisiana and visitors to the state with its celebrated sports betting experience, as well as its popular Louisiana casino resorts.

Eric Hession, Co-President of Caesars Digital, commented that launching their Caesars Sportsbook app on the first day mobile sports wagering goes live in Louisiana is a big moment for their legacy in the state.

He also said that Louisiana sports fans have shown them their passion for sports betting every day since the opening of their Caesars Sportsbook locations at Harrah’s New Orleans and Horseshoe Bossier City.

Hession added that their mobile app is ready to bring fans closer to the sports they love while offering the very best in rewards.

As from last Friday, eligible sports fans can download the Caesars Sportsbook app, register and thereafter deposit funds in order to take advantage of launch offers and special odds boosts on their favorite local teams, custom built for this historic moment.

• Bet exactly $20, get $300 in free bets, win or lose
• Sign up, deposit and wager exactly $20 on your first bet
  • Receive six $50 free bets

Caesars Sportsbook is the only app in Louisiana that rewards sports bettors with every wager through its customer loyalty program, Caesars Rewards. Bettors earn Tier Credits and Reward Credits to be used to unlock exclusive hotel, food and beverage, entertainment and gaming opportunities at Caesars destinations.

Interwetten. a leading online sports betting and gaming operator has announced that it has entered into a multi-year, regional partnership that will see it serve as an official partner of North America’s National Hockey League (NHL) in Germany and Austria, where the company focuses its gaming services.

In terms of the deal Interwetten will conduct marketing campaigns utilizing NHL branding across its online sports betting offerings in Germany and Austria.  In addition, the operator will benefit from branding on NHL digital assets including the official German language version of NHL.Com – NHL.com/de.

Interwetten will also gain access to a complete portfolio of NHL-controlled media assets throughout the period of the partnership.  This includes custom digital, social and email marketing campaigns which focus on building brand awareness and driving new customer acquisition.

Stefan Sulzbacher, a Board Spokesperson for Interwetten commented on the partnership by saying that as a reliable sports betting provider they focus their engagement and collaborations in sports with long-term partnerships with the NHL – the best ice hockey league in the world – and the SIG Group.

John Lewicki, the NHL Vice President of International business development and partnerships, said they are excited to welcome Interwetten as an official partner of the NHL.

He went on to say that Interwetten is a leader in the sports betting category, delivering great entertainment to their customers through creative marketing initiatives.

Lewicki also said that they look forward to working with Interwetten to engage the ever-growing hockey fan-base across Germany and Australia.

The partnership between Interwetten and NHL follows recent sponsorship deals between the operator and the German Ski Association (DSV), the Austrian Ski Association (OSV) and Eurosport.

Premier global online gaming operator PointsBet has entered into a strategic partnership with Troon, a leading provider of golf and club-related leisure and hospitality services that will see the operator being named as the official and exclusive sports betting partner of Troon.

In terms of the new deal, which is the first of its kind in the industry, PointsBet will receive category exclusivity across the provider’s media channels that include digital marketing via web, print assets, social as well as sponsorship of the category leading Troon App.

PointsBet will also have the opportunity to enjoy high brand visibility actions at participating facilities managed by Troon, including exclusive odds integrations and golf-centric collaborations that will see its users being rewarded with golf opportunities at Troon locations across the US.

In addition, PointsBet VIP customers will gain access to hospitality and events at Troon-managed facilities as well as hosting the forthcoming PointsBet Cup.

Eric Foote, Chief Commercial Officer at PointsBet, commented that between their partnership with NBC Sports, The Golf Channel and PGA TOUR, PointsBet has shown a commitment to the sport of golf through an investment of their brand in the space.

He added that as PointsBet continues to amplify its presence in the game, they were looking to partner with an established operator that shares their corporate values and commitment to customers.

Foote also said that this partnership with Troon helps take their connection to golfers to the next level, providing them with visibility across Troon’s unmatched portfolio of properties and multimedia platforms.

Scott Van Newkirk, Chief Development Officer at Troon, said they know many members and guests who enjoy their Troon-managed facilities are passionate about sports and gaming.

Kambi, a leading sports betting supplier has entered into a multi-year sportsbook partnership with MaximBet, a premier sports betting brand owned and operated by Carousel; Group, a privately held licensed sports betting and casino operator.

MaximBet launched in September 2021 in partnership with prominent men’s lifestyle media brand Maxim and the agreement will see MaximBet integrate Kambi’s sportsbook platform into its technology stack, helping the brand’s strategy to increase its growth throughout North America.

MaximBet will continue to expand across North America and will utilize Kambi’s industry leading solutions, from compliance provision and odds compiling to customer intelligence and risk management as well as a range of market leading products such as Bet Builder, its in-event and multi-event combinability product.

Kristian Nylen, CEO at Kambi, commented that Kambi is delighted to become the exclusive online sportsbook provider to MaximBet, a company that is committed to delivering a superior experience to its players.

Nylen added that the management team at Carousel Group understands the benefits of Kambi’s scalable sports betting technology and services as well as the flexibility to innovate on top of its platform and leverage the strength of the Maxim brand.

Daniel Graezer, CEO at MaximBet, said that this partnership will enable MaximBet to allocate more resources to its rapid expansion and real-life experiences that set it apart from the traditional, by-the-book sports betting operators.

MaximBet is live in Colorado and is due to go live in at least five more states in the US, namely Iowa, Indiana, Ohio, New Jersey and Pennsylvania with the sports betting brand also expecting to launch in Canada this year together with a series of other US states to be announced shortly.

Genius Sports has revealed that it has signed an extended working partnership with Betway, a leading sports betting and gaming operator.

In terms of the new agreement, Betway will gain access to Genius Sports’ Live Trading solutions and Live Data which provide pricing and real-time data for the NFL and NCAA Basketball, as well as Euroleague Basketball and the English Premier League.

Betway is licensed in five states across the US and will also have the opportunity to gain access to Genius Sports’ entire NFL product suite that includes the league’s real-time statistics, proprietary Next Gen Stats and official sports betting data feed.

Genius Sports will be supplying its digital marketing and customized free-to-play tools in an endeavor to further attract global Betway customers.  This will be achieved by running targeted, data-driven campaigns across video, display and connected TV so as to encourage increased customer engagement levels.

Anthony Werkman, Chief Executive Officer at Betway, commented that they are thrilled to add Genius Sports’ Live Data and LiveTrading Solutions for NFL betting to their existing partnership with them.

Werkman also said that as their brand continues to grow globally, they are constantly seeking new ways to enhance the Betway customer experience and this data and technology achieves that.

Mark Locke, Chief Executive Officer of Genius Sports, said that as one of their long-term official data partners, Betway has always invested in a world-class product for its customers across the globe.

He went on to say that the Betway brand is growing rapidly across the U.S. and they are thrilled to be helping accelerate this expansion with their premium official sports betting feeds, live streaming and fan engagement solutions.