Leading iGaming content supplier, Pragmatic Play, enters new territory in Ontario’s gaming market through collaboration with Caesars Digital.
Strengthening Canadian Market Position
Pragmatic Play, a prominent force in the iGaming industry, continues its Canadian expansion by striking a deal with Caesars Digital. This partnership will see Pragmatic Play’s slot portfolio integrated into Caesars Palace Online Casino and Caesars Sportsbook & Casino, providing Ontario-based players with access to popular titles like Gates of Olympus and Sugar Rush.
Strategic Partnership: Boosting Visibility in Ontario
As part of this deal, Pragmatic Play will initially focus on its in-house slot content, offering both established and new titles such as Forging Wilds and Mustang Gold Megaways. The collaboration aims to further enhance the gaming experience for Caesars’ customers, with Pragmatic Play’s live casino content set to follow soon.
Irina Cornides, Chief Operating Officer of Pragmatic Play, expressed excitement over the new venture, stating, “Caesars Sportsbook and Casino is a prestigious gaming and entertainment brand. Our partnership reinforces our commitment to delivering player-favourite content to the world’s leading casino operators.”
Caesars Digital: Elevating the Player Experience
Through this collaboration, Caesars Digital players will gain access to Pragmatic Play’s award-winning gaming portfolio. Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, commented on the growing popularity of Pragmatic Play’s games in Ontario: “Their titles have proven to be a hit with our players. We’re looking forward to further integrating their offerings to enhance the player experience even more.”
Industry Impact: Pragmatic Play’s Ongoing Canadian Success
Despite a slight dip in the Canadian supplier charts in August, Pragmatic Play remains a strong player in the market, consistently featuring in the Eilers-Fantini performance rankings. This partnership with Caesars Digital highlights the company’s ongoing efforts to increase its footprint in the Ontario iGaming landscape.
As Pragmatic Play’s live casino games are set to debut on Caesars’ platform soon, this deal marks another significant step in the company’s growth strategy, reinforcing its position as a leader in iGaming content provision across Canada.
Future Prospects: More Innovations on the Horizon
Pragmatic Play shows no signs of slowing down as the Ontario market continues to develop. With plans for additional game releases and further expansions in North America, the company remains committed to enhancing its portfolio to meet evolving player preferences.
The partnership between Pragmatic Play and Caesars Digital benefits both companies and strengthens Ontario’s rapidly growing iGaming ecosystem.
Innovative Titles Set to Transform the Gaming Landscape
Kiron Interactive, a leader in virtual sports and numbers games, has unveiled its highly anticipated Next-Gen Casino suite, created in collaboration with gaming giant Light & Wonder. This launch marks a major milestone in online gaming with the debut of two brand-new titles, Roach Roulette and Crab Roulette, and promises an exciting lineup of future releases, including Penguin Plunge and sports-themed crash games Rodeo and Arm Wrestling.
A Diverse and Dynamic Gaming Portfolio
Kiron’s latest lineup of casino games showcases its dedication to pushing boundaries and embracing diversity in the gambling industry. This innovative collection offers a wide array of experiences tailored to meet the ever-changing tastes of modern players. To keep things exciting, the games will incorporate themed content aligned with major holidays such as Halloween and Christmas, giving operators the ability to maintain a vibrant and current gaming environment.
The cutting-edge suite is the result of a collaborative effort with Curious Games, a forward-thinking studio boasting a team of critically acclaimed professionals, including Oscar and BAFTA winners. This partnership has yielded games with exceptional visual fidelity and groundbreaking gameplay mechanics. Players can expect to be transported into richly detailed, immersive worlds that push the boundaries of what’s possible in online casino gaming.
Strategic Growth and Market Adaptation
The new titles have been meticulously designed to address specific market needs, allowing operators the flexibility to tailor the suite to suit local preferences. Kiron sees this expansion as a significant step forward, enhancing their product range while solidifying their position as a leading provider of innovative, immersive, and varied gaming solutions.
Similarly, Light & Wonder has expressed confidence in the uniqueness of Kiron’s hyper-realistic games, which they believe will bring a fresh and distinctive offering to their platform. The company is eager to introduce this exciting portfolio of casino and virtual sports content to a wider audience.
Recognition and Industry Influence
In recognition of its continuous innovation, Kiron Interactive has been shortlisted for Best Virtual Sports Supplier and Best Platform Provider at the prestigious EGR Italy Awards 2024. The awards, scheduled to take place on October 16, 2024, in Rome, celebrate the industry’s most impactful innovations and leaders.
Kiron’s co-CEO, Steven Spartinos, commented:
“We are delighted to have been shortlisted for these awards. Having won Compliance Technology Provider of the Year last year, we have special memories of EGR Italy and look forward to another exciting event in Rome.”
Keeping You Updated on the Latest Casino Innovations
As a frontrunner in the online casino industry, we are committed to keeping our readers up-to-date on the latest tech launches, partnerships, and groundbreaking developments. Stay tuned for more insights and updates as we continue to explore the fast-paced world of online gaming, where innovation and entertainment go hand-in-hand.
Tailored Slot Games for U.S. Casino Players
A New Era for U.S. Online Casinos
In a major milestone for the online gaming industry, leading independent software developer GAMOMAT has entered the U.S. market through a strategic collaboration with Bragg Gaming Group. This partnership, initially targeting four key states—Michigan, New Jersey, Connecticut, and Pennsylvania—marks a significant expansion for both companies, building on their successful Canadian venture in 2022.
Bringing Innovation to Four States
GAMOMAT is launching some of its most popular slot titles, including Feng’s Fortune Flaming Link, Great Grizzly, and Lava Lions, all specifically developed to cater to the unique preferences of U.S. players. These games, crafted after extensive market research, promise to offer a fresh, engaging experience tailored to the local gaming culture. The move highlights the company’s dedication to understanding and delivering on the needs of a diverse audience, ensuring that the U.S. market receives top-notch, player-centric content.
“Significant Potential” in the U.S. Market
Dietmar Hermjohannes, Founder and Managing Director of GAMOMAT, expressed the company’s excitement about the U.S. debut:
“The regulated U.S. online market offers significant potential, and we are thrilled to bring our games to these vibrant jurisdictions. Our commitment to analyzing U.S. player preferences has been pivotal in designing games that resonate deeply with local audiences.”
This sentiment is echoed by Matevž Mazij, CEO and Chair of the Board at Bragg Gaming Group, who added, “Our partnership with GAMOMAT continues to thrive, and we’re thrilled to expand into the U.S. market together. GAMOMAT excels at balancing innovation with commercial success, and we expect outstanding results.”
A Proven Formula for Success
This collaboration is not the first between GAMOMAT and Bragg Gaming Group. In 2022, the two companies successfully introduced GAMOMAT’s gaming portfolio to the Ontario market, a venture that laid the groundwork for their U.S. expansion. Their previous success demonstrated the synergy between the two companies, highlighting GAMOMAT’s ability to adapt to new markets and Bragg’s extensive distribution capabilities.
Tailored Gaming Experiences
GAMOMAT’s tailored approach is designed to enhance the U.S. gaming landscape by offering experiences that meet both regulatory standards and player expectations. By launching in four of the largest regulated states, the company is poised to make a substantial impact on the U.S. market. With the introduction of its innovative slot games, GAMOMAT aims to not only capture the attention of U.S. players but also set new standards in the online gaming industry.
This partnership marks a new chapter for both companies, one that could shape the future of digital gaming in the U.S. Players can expect a blend of innovation, exciting gameplay, and a deep understanding of their preferences—all wrapped up in the form of GAMOMAT’s unique slot titles.
Betsson’s Exit from the Colorado Market
Betsson, the Swedish iGaming giant, has decided to wind down its consumer-facing operations in Colorado, marking the end of its presence in the U.S. market. The Betsafe sportsbook brand, which was launched in March 2022 through a partnership with Dostal Alley Casino, will no longer accept new registrations or deposits after September 6, 2024. Customers are advised to withdraw their funds by September 27, as the sportsbook will officially close on September 30, 2024.
Betsson’s initial foray into the U.S. market was primarily designed to showcase its proprietary technology to potential B2B partners in North America. Despite the exit from Colorado, Betsafe will continue to operate in Ontario, Canada, maintaining its North American presence through sports betting and online casino offerings.
The End of an Era in U.S. Operations
Betsson’s Colorado launch was intended to be a 10-year market access agreement with Dostal Alley Casino, which allowed the company to demonstrate its sportsbook capabilities. However, Betsson has since reevaluated its strategy and is choosing to withdraw from the U.S. market.
A company spokesperson commented: “Our B2C operations in Colorado primarily served as a platform to display our sportsbook for B2B purposes and to provide us with valuable insights into the dynamics of the U.S. online sports betting market. For the time being, we will not be offering any B2C services in the U.S.”
A Broader Trend in the Sports Betting Landscape
Betsson is not the only operator to scale back its presence in the competitive U.S. sports betting market. In recent months, several other companies, including Kindred, have also pulled out due to the high costs and aggressive competition. With major players like FanDuel, DraftKings, and BetMGM dominating the scene, smaller brands have struggled to establish a foothold.
Despite this, Betsson’s decision to exit the U.S. does not signify a complete retreat. The company continues to maintain its B2B interests in the region and is expanding its direct-to-consumer markets in Latin America, focusing on Argentina, Brazil, Peru, and Mexico.
Strategic Shift Towards Latin America
Betsson’s shift away from the U.S. aligns with a growing focus on Latin America, a region where the company sees significant growth potential. CEO Pontus Lindwall stated that the company is building a strong presence in countries like Argentina and Brazil and plans to expand further into Mexico in the near future.
While the U.S. sports betting market holds considerable promise, Lindwall emphasized that Betsson’s primary focus remains on its B2B operations and its success in other markets. “Every euro we invest in our sportsbook benefits us and our partners, and we’re not dependent on the U.S. market for our success,” Lindwall noted.
Betsson Looks to the Future
Betsson’s decision to withdraw its B2C operations from Colorado may come as a surprise, but the company remains optimistic about its future. With a growing presence in Latin America and continued B2B offerings in the U.S., Betsson is poised to thrive in emerging markets, while still leveraging its sportsbook technology for partners around the world.
Record-Breaking Year for Virginia Lottery with Online Sales Taking the Lead
Historic Milestone for Virginia Lottery
In an unprecedented shift, the Virginia Lottery has become the first in the United States to generate more revenue from online ticket sales than from in-person purchases during a fiscal year. The fiscal year ending on June 30, 2024, saw total lottery ticket sales reach an all-time high of $5.521 billion, marking a nearly 20% increase from the previous year’s $4.612 billion.
Lottery officials revealed that over $3 billion of these sales came from online transactions, while approximately $2.45 billion were generated through traditional brick-and-mortar retailers. The Virginia Lottery, which launched its internet games and ticket sales on July 1, 2020, has seen steady growth in its online segment, culminating in this record-setting performance.
A Growing Trend in Online Lottery Sales
Virginia’s success in the online lottery market is not an isolated case, as online lottery gaming is currently legal in nine states across the U.S., including Georgia, Illinois, Kentucky, Michigan, New Hampshire, North Dakota, North Carolina, Pennsylvania, and Virginia. The District of Columbia also allows iLottery, and Massachusetts is preparing to launch its online lottery operations next year.
John Hagerty, a spokesperson for the Virginia Lottery, noted that while the surge in online sales might raise concerns among lottery retailers, in-person sales have continued to grow alongside the digital expansion. The state currently has around 5,300 businesses acting as lottery retailers.
Lottery Profits Fuel Public Education
The Virginia Lottery plays a crucial role in funding public education, contributing approximately $2.3 million per day to K-12 schools. Since its inception in 1999, the lottery has generated over $13.6 billion in profits, all of which have been directed towards supporting primary and secondary education in the state.
Virginia Governor Glenn Youngkin praised the lottery’s latest fiscal performance, highlighting its impact on education. “Over the course of my administration, we have been able to achieve record funding for K-12 education, allowing for increased opportunities in the classroom,” Youngkin said. “I am thrilled that these record profits will provide the necessary support and resources for Virginia’s students.”
In the 2024 fiscal year alone, the lottery’s $5.5 billion in game sales resulted in a record profit of more than $934 million, with about 10% of the state’s K-12 education budget coming from lottery revenues.
$1 Million Lottery Win Sparks New Beginnings
In other lottery news, a Virginia Lottery player from Prince William County won $1 million in the Cash4Life drawing on August 3. The lucky winner, an avid lottery player, matched the five white numbers drawn, securing his choice between $1,000 a week for life or a one-time lump sum of $1 million.
Opting for the lump sum, the winner generously gifted the money to his son, Aaron Andrews, who had been living in his father’s basement with his wife since their wedding in April. “This was the best way to get him out of the basement,” the winner joked.
After federal and state taxes, Aaron Andrews will take home approximately $572,500, marking a significant step towards a new chapter for the young couple.