Established Suppliers Make Strategic Moves in Competitive UK iGaming Space
The UK online slots market is seeing significant expansion as major gaming suppliers secure new partnerships with established operators. These strategic alliances are reshaping the competitive landscape and bringing fresh gaming experiences to UK players.
Yggdrasil Strengthens UK Presence with 32Red Deal
Yggdrasil continues its growth trajectory in the UK by partnering with prominent operator 32Red. This deal brings Yggdrasil’s popular titles including Trickstar Spins and Golden Fish Tank Party to 32Red’s player base.
The partnership also includes content from Yggdrasil’s YGG Masters studio partners, with titles like Max Elements, Thor 7×7, and Burning Riot now available on the FDJ United Group brand’s platform. Many games feature Yggdrasil’s innovative engagement mechanics such as GigaBlox and MultiMax.
Allana Hart at 32Red commented on the partnership: “At 32Red, we have a mission to thrill our players with the most exciting gaming experiences the industry has to offer, so having Yggdrasil’s substantial portfolio of slots at our disposal matches that goal.”
This latest deal follows Yggdrasil’s recent partnerships with Bally’s and Rank Group, highlighting the supplier’s ambitious UK market strategy. As Jose Simon, Chief Commercial Officer at Yggdrasil, noted: “2025 is set to be a notable year for Yggdrasil as we continue to drive our growth on several fronts, and partnering with established brands in key markets will be a core component of that.”
3 Oaks Gaming Makes UK Debut via BetVictor Partnership
In another significant market development, 3 Oaks Gaming has made its UK slots debut through a content agreement with BVGroup and its flagship brand, BetVictor. The integration, facilitated via Casimba Gaming’s aggregation platform, brings 3 Oaks Gaming’s diverse slot portfolio to UK players.
Popular titles now available include Coin Volcano, 3 Hot Chillies, Coin UP: Hot Fire, Sun of Egypt 3, and Lucky Penny. This move follows 3 Oaks Gaming receiving certification from the UK Gambling Commission earlier this year, with over 50 of the studio’s titles now certified for the UK market.
Sebastian Damian, Managing Director of 3 Oaks Gaming, described the expansion as “a defining achievement” while BVGroup Representative Eoin Ryan emphasized their commitment “to continuously enhancing our casino offering with innovative and immersive content.”
Market Implications and Future Outlook
These partnerships highlight the increasingly competitive nature of the UK slots market, with suppliers focusing on innovation and exclusive content to differentiate themselves. For players, this means a wider variety of gaming experiences with unique mechanics and themes.
Industry analysts expect this trend of strategic partnerships to continue throughout 2025, as operators seek to expand their gaming libraries and suppliers look to secure their positions in one of Europe’s most lucrative regulated markets.
Industry Veteran to Drive Growth for CasinoEngine and Player Engagement Tools
EveryMatrix has brought in experienced iGaming executive Marc Burroughes as Chief Commercial Officer for its Casino division—a move that signals the company’s intent to sharpen its focus on global growth.
Burroughes will lead the commercial direction of CasinoEngine, EveryMatrix’s flagship casino platform, reporting directly to Casino CEO Stian Enger. His priorities include expanding platform adoption, boosting client engagement, and rolling out new tools to increase retention.
From OpenBet to EveryMatrix
Burroughes steps into the role with nearly 20 years in gaming, having held senior commercial positions at some of the industry’s biggest names. His journey started in the late 2000s with OpenBet, where he worked his way up to Client Director. From there, he held key roles at Light & Wonder, Genesis, and GameScorekeeper, eventually joining IGT PlayDigital as Senior Commercial Director for Aggregation.
His resume reflects a deep understanding of both the content supply chain and platform integration—two critical areas for CasinoEngine’s continued expansion.
A Strategic Role in a High-Performing Division
CasinoEngine processed over 73 billion game rounds last year and generated €2.8 billion in Gross Gaming Revenue (GGR) for its partners. Burroughes will now be tasked with strengthening its commercial roadmap while launching EngageSuite, a new personalization and campaign automation tool designed to boost player engagement.
Working alongside other EveryMatrix units—including SlotMatrix and the in-house game studio—Burroughes will help unify the company’s casino offerings under a single commercial vision.
Leadership Signals Aggressive Growth
Group CEO and Co-Founder Ebbe Groes welcomed the appointment, pointing to Burroughes’ background as a key asset:
“Marc has a strong track record working in senior positions for some of the industry’s major providers and delivering premium casino solutions for tier-1 brands,” Groes said. “As our casino unit gains momentum, we’re aiming to scale even faster under his leadership.”
Burroughes echoed the ambition:
“When the opportunity came to join EveryMatrix on their journey to rapid growth, there was only one answer I could give. The casino division is one of the best I’ve seen in my 17 years in this industry—and I’m confident we can hit some major targets.”
Expanding the Casino Footprint
With Burroughes now steering commercial efforts, EveryMatrix’s casino arm is poised to strengthen its position in key global markets. The company’s focus remains on delivering scalable solutions across Europe, Asia, and North America—offering operators everything from content aggregation to real-time engagement tools in one streamlined package.
Updated Complaint Targets Multiple Games, Adds Trade Secret Claims
Light & Wonder (L&W) is once again under legal fire from Aristocrat, with new claims of trade secret misappropriation tied to its Dragon Train game series. The update came during a recent webcast led by L&W President and CEO Matt Wilson, who confirmed the company will formally respond to the latest complaint by April 11.
The dispute originally began in March 2024, when Aristocrat accused L&W of copying its popular Dragon Link slot title. On March 14, 2025, Aristocrat expanded its complaint in the District Court of Nevada, now including Jewel of the Dragon and citing internal emails and design links involving former L&W employee Emma Charles.
Voluntary Game Pull and Internal Audit
In response, L&W has removed Jewel of the Dragon slot machines from casinos, with around 150 units pulled nationwide. According to Wilson, the game represented less than 1% of the company’s deployed slots, calling it “a small game in relation to the universe of games we’ve created.”
Meanwhile, L&W has ramped up its internal review, extending a third-party audit led by Mark Nicely to cover all hold-and-spin titles released since mid-2021. So far, the company says the audit has not flagged any similar issues beyond Dragon Train and Jewel of the Dragon.
L&W previously removed Dragon Train from both U.S. and Australian markets and cut ties with the designer involved in the original dispute. Now, Aristocrat claims the alleged misuse of proprietary information could extend to Double Dragon and an unnamed unreleased title.
Market Impact and Financial Outlook
The legal tension appears to be weighing on investor confidence. L&W’s share price has slid between 17% and 20% in recent days — its sharpest drop this year.
Despite the challenges, L&W reaffirmed its 2025 financial targets, including a projected $1.4 billion in adjusted consolidated EBITDA and an adjusted NPATA range of $565 million to $635 million. The company also recently posted record revenue of $3.2 billion for FY2024.
CEO Reaffirms Strategy
Wilson addressed the situation directly during the company webcast, emphasizing L&W’s focus on original game development.
“We remain steadfast in our commitment to R&D and expanding our portfolio of proven franchises,” he said. “Our share gains in game performance are a testament to the talent and culture within our organization.”
Caesars Entertainment is bridging the gap between physical and digital gambling experiences with the launch of its newest branded live dealer studio at Tropicana Atlantic City. This marks the company’s first live dealer studio housed within one of its Caesars Rewards destinations, following the successful rollout of a similar studio in Pennsylvania earlier this year.
Vegas-Style Gaming from Your Device
The new studio delivers an authentic casino experience to players on Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino platforms across five states and Ontario.
What sets this studio apart is its meticulous recreation of the Las Vegas atmosphere. Each gaming table features custom felts displaying iconic imagery from Caesars’ famous Las Vegas Strip properties. Players can enjoy:
- Five blackjack tables, including a VIP-exclusive option
- One baccarat table
- One roulette table
The VIP blackjack table is particularly noteworthy, offering a personalized 1-to-1 high-limit experience previously only available in physical casinos.
Rewards That Extend Beyond the Screen
Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, emphasized the company’s commitment to merging online and offline experiences: “We’re always striving to marry the world-class experiences our players enjoy at our destinations with the online casino play they love.”
A key advantage for players is the integration with Caesars Rewards®. Users earn loyalty credits through their online play that can be redeemed at over 50 Caesars destinations across North America.
Economic Impact for Atlantic City
Beyond enhancing the player experience, the new studio represents a significant economic investment in the local community. Jacob Claesson, Chief Executive Officer of Evolution North America, noted: “Once fully operational, it will generate approximately two hundred job opportunities in Atlantic City. We’re very proud to see a concrete example of how iGaming helps to create jobs and develop the workforce in our local communities.”
Commitment to Responsible Gaming
As Caesars expands its digital footprint, the company maintains its industry-leading focus on responsible gaming. In March 2024, Caesars Sportsbook received RG Check accreditation from the Responsible Gambling Council in Ontario, recognizing its high standards for responsible gaming practices. The company also enforces strict age verification policies across all its platforms.
Players can access these live dealer games through iOS and Android apps or desktop browsers in New Jersey, Pennsylvania, Michigan, West Virginia, and Ontario, provided they are 21 or older (19+ in Ontario).
This expansion represents another step in Caesars’ strategy to leverage its established brand recognition and customer loyalty in the growing online gaming market.
New Easter Releases Bring Spring Excitement to Online Casino Market
Amusnet has announced the expansion of its online casino portfolio with three new Easter-themed video slots, just in time for the spring holiday season. The company has released Cocktail Rush – Easter Edition, Dice of Magic – Easter Edition, and Easter Frog Dice, each offering unique gameplay features and thematic elements.
Cocktail Rush – Easter Edition transports players to a tropical paradise with five reels and 10 fixed paylines. The game combines the spring holiday theme with exotic drinks and vibrant colors, featuring two scatter symbols and an expanding wild to create more winning combinations. Players can enjoy stunning golden beaches while celebrating spring with juicy fruits and tropical cocktails. The game’s special features enhance the gameplay experience, making it a refreshing addition to Amusnet’s portfolio.
Dice of Magic – Easter Edition takes players on a magical journey through enchanted forests. This video slot features colorful symbols including the yellow egg stacked wild symbol and bunny scatter symbol, creating a mystical atmosphere for holiday gaming. The game offers a sense of mystery and thrilling adventure as players navigate through magical dark forests. With its engaging gameplay features and special holiday-themed elements, Dice of Magic – Easter Edition promises a memorable spring celebration for online casino enthusiasts.
The third release, Easter Frog Dice, offers a playful twist with its vibrant design featuring a green frog wearing rabbit ears. The game’s standout feature is the Frog symbol, which functions as an expanding wild that covers all positions on the reels when it appears for the first time, substituting for all symbols except the scatter. Easter Frog Dice incorporates innovative mechanics including toppling reels and increasing multipliers, creating an “egg-citing” adventure for players exploring this Easter Wonderland. The vibrant colors and cheerful theme make this title particularly appealing for those looking to celebrate the spring holiday season with a dice-themed twist.
Amusnet Confirms Participation in BiS SiGMA Americas
In addition to the new game releases, Amusnet has announced its participation in the third edition of BiS SiGMA Americas, scheduled for April 8-10 at the Transamerica Expo Center in São Paulo, Brazil. The event is expected to attract over 18,000 delegates and stands as one of the most significant gatherings in the Latin American gaming industry.
Brazil represents a key market in Amusnet’s expansion strategy, with the company having already certified over 180 games for the newly regulated sector.
“BiS SiGMA Americas is a key moment to reinforce our long-term commitment to Brazil,” said Georgi Izov, Head of Business Development LATAM at Amusnet. “We are fully prepared to support our partners and provide top-notch products and entertainment to local gamers. At the event, we will showcase a strong mix of new and high-performing launches, poised to differentiate themselves in the dynamic and fast-growing region.”
The company plans to showcase its latest products at the event, highlighting its commitment to the Brazilian market and broader Latin American region.
