Grup Peraldo owned Casino Barcelona and its online platform CasinoBarcelona.es have announced that it has launched an advertising campaign that coincides with the recent launch of a new sports betting offer that was developed and launched in partnership with SportnCo.
The launch is supported by a new TV spot as the central axis in addition to an extensive advertising campaign across numerous channels which include TV, press, radio, social, online as well as outdoor. The campaign maintains a consistent theme in the line of recent years as well as the “You were born a winner” slogan.
Xavier Ballester, the Director of Casino Barcelona Online, commented on the launch by saying that for them, the agreement with Sportnco is very important for the evolution of the CasinoBarcelona.es project, and is part of their strategy to offer their players the best selection of games and content online with the highest quality stands and with this new product they can offer their users an omni channel sports betting experience, both online and via their three on-site casinos.
Casinobarcelona.es will offer the most competitive market shares, with 100,000 monthly events to more than 50 sports and will also have a clear focus on the live sports offer with in excess of 18,000 events, live tracking and cash-out.
All the above is available in web and mobile format, with an intuitive and reliable user browsing experience and will also be available on native iOS and Android applications before the end of this year.