Caesars Entertainment is pleased to announce that it has entered into a partnership with Major League Baseball franchise the Arizona Diamondbacks that will see the operator roll out sports betting in the southern state.
In terms of the partnership that has been agreed together with a broader deal with Major League Baseball, Caesars becomes an authorized gaming operator of the league and is given the rights to offer in-person and mobile wagering in Arizona.
Caesars will now have the opportunity to launch its mobile product across the state, and also open a new sportsbook and bar on a plaza next to the Diamondback’s Chase Field stadium.
The agreement will also see the operator become an exclusive Sports Betting and Daily Fantasy sponsor for the team that will allow its branding to appear on the team’s signage and digital assets.
This new deal follows Caesars closing its £2.9bn acquisition of William Hill in April and will see the non-US operations divested within a year as it endeavors to boost growth in sports betting and igaming.
Derek Hall, President and Chief Executive Officer of Diamondbacks, commented that they went through a thorough process to identify the ideal partner that would bring experience and the strongest reputation of legalized gaming.
He went on to say that Caesars is considered the cream of the crop and aligns with their philosophy when it comes to professionalism, brand presentation and customer treatment and brings its best in class William Hill mobile sports book product and retail sports betting expertise.
Hill also said that it is equally important that they went through their strong due diligence to find the industry leader in the education and execution of responsible gaming.