Operator Betway is pleased to announce that it has entered into a partnership with German football club, FC Schalke 04.
In terms of the three-year deal signed by the parties, the bookmaker will become the club’s premier partner and will see Betway’s brand being visible across the Veltins-Arena for the following three seasons.
According to Betway, the deal highlights its status as a ‘huge supporter of the biggest teams around the world’, as it adds to its growing portfolio of sports sponsorships.
The company has also entered into partnerships with tennis events such as the Nordea Open and Hamburg Open, which were announced very recently.
In addition, the company is also the sponsor for football clubs like Deportivo Alaves, West Ham United and RCD Espanyol.
Maik Brodowski, the Head of Marketing for Germany at Betway, commented on the partnership by saying that it’s a great honor to be partnering with FC Schalke 04, one of the most recognized names in German football.
He went on to say that they look forward to supporting the club and their ambitions to work their way back to the Bundesliga.
Browdowski also said that in the following years, the premium partnership provides Betway with extensive advertising and marketing rights.
Alexander Jobst, Schalke’s Board Member for Marketing, Sales & Organization, added that together with Betway they agreed on a long-term partnership, which guarantees them security through the new legal regulation of gaming in Germany.
Betway was founded in 2006 and operates in several regulated markets.