Betway has revealed that it has extended its sponsorship deal with the All-Weather Championships for a further period of three years.
In terms of the sponsorship, the online bookmaker will be allowed to maintain its access to extensive on-course branding across the Middle Distance, Marathon and Sprint categories of the UK’s all-weather Flat season.
Included in Betway’s sponsorship are major races on Good Friday’s £1m Finals Day, Easter Classic, Winter Derby and four listed contests over the course of the current flat season.
Betway has also recently undertaken to continue as Aintree’s official betting partner of the Grand National Festival for a further period of five years.
Alan Alger, the Head of Public Relations at Betway, commented on the extension by saying that after a highly successful three seasons sponsoring the All-Weather Championships, they are really happy to be extending their involvement for another three years.
Alger went on to say that the All-Weather Championships provides great racing from October to April, not least Friday’s Finals Day where there was £1 million in prize money on offer, and they were proud to be a part of it.
David Leyden Dunbar, ARC’s Group Director of Partnerships, said that Betway have been fantastic supporters of the All-Weather Championships and they are delighted to extend the relationship over the coming seasons.
Dunbar also said that they have enjoyed working with the Betway team to develop the Championships over the last three years and are looking forward to building on this success over the coming years.