Betsson AB, a Swedish company that offers a number of online gambling products through over 20 online gaming brands that include Betsson, Betsafe and NordicBet has entered into a partnership with Casino de Victoria, a land-based operator in Argentina and part of Grupo Mautone.
Betsson is endeavoring to boost its presence in the region of Buenos Aires.
Although land-based gambling is very mature in Argentina, online gambling is still quite new.
Both the Province and- the City of Buenos Aires are now live and offer players in Argentina online sports betting, casino slots, table games and horse racing.
Operations in the City of Buenos Aires commenced on 6th January 2022 from the license awarded by the City Lottery. This follows numerous operators, including BPlay, Codere Online and GIG going live in the jurisdiction in December 2021.
After obtaining the license granted by the Provincial Institute of Lottery and Casinos, Betsson launched in the Province of Buenos Aires on 17th January 2022.
Pontus Lindwall, Chief Executive Officer of Betsson AB, said that Betsson AB is a holding company and the parent company of the Betsson brand and that acquiring these licenses falls in line with the company’s strategy for expansion in the Latin American market.
Hee went on to say that the launch in Argentina signifies yet another milestone in LatAm and further strengthens Betsson’s market presence in the region.
Lindwall also said that the license for the Province of Buenos Aires, together with the license for the City of Buenos Aires, cement their position in the region.
He added that LatAm is a strategically important region where they are performing well and they have great ambitions for the future in Argentina..