Days are gone when only Latin America and Europe used to be considered as the biggest online sports betting hubs as we now have several new regions growing and offering a challenge to traditional markets and Brazil is obviously one of them. Thanks to the changing legal climate that is luring top biggies of the online gambling industry to launch their services over here and online gaming operator BetOnBrazil.com, backed up by former footballer and now broadcaster Alan Brazil, is one such operator who has recently been aggressive to expand its services in the region that is why just weeks after the introduction of a sports betting and fantasy football site, it has now expanded its service offerings with the launch of a new internet casino platform. Its customers can now access casino services such as slots, table games, and live dealer offerings along with traditional betting offerings and since its entire portfolio is powered by iSoftBet’s suite of games it is expected to be a huge hit in growing online gambling market in Brazil.

Looking at the response from the industry, more contents from other providers like NetEnt and Realistic Games will be added in due course. Talking about the new venture and if it is going to be a good bet when we already have countless operators in the market, Stuart Tilly, chief executive of BetOnBrazil’s owner, Argyll Entertainment, said, “Our aim is to leverage the lively, knowledgeable and charismatic personality of Alan by offering an online gaming experience that surrounds the traditional online gambling product with a lively mixture of opinion, fun, debate and insider sports news.

“Customers will be able to consume a whole range of exclusive video, audio and written content throughout the site and have the chance to compete for ‘money-can’t-buy’ prizes and exclusive access to Alan and his friends.

“At BetOnBrazil we now have a market-leading sportsbook and a premium portfolio of casino games to rival the very best operators in the market; it’s just our customers will have a lot more fun playing them.”